Heallo.ai - Growth & Strategy Manager - Social Media

Description:

Key Responsibilities:

Social Media Growth & Strategy:

- Develop and execute a comprehensive growth roadmap for Instagram & YouTube aligned with brand goals.

- Drive subscriber/follower growth, impressions, watch time, repeat viewership, and engagement.

- Define monthly and quarterly KPI targets across both platforms.

- Build scalable strategies for organic growth and paid amplification.

Content Strategy & Planning:

- Lead the end-to-end content strategy, including editorial planning, content pillars, posting cadence, and performance benchmarks.

- Provide creative direction for content formats like Reels, Shorts, long-form videos, carousels, thumbnails, community posts, and stories.

- Identify trending topics, viral formats, and audience interest patterns.

Performance Marketing & Optimization:

- Optimize content for platform algorithms using strong understanding of SEO, hashtags, keywords, and retention analytics.

- Run A/B tests on thumbnails, titles, hooks, CTAs, and posting times.

- Collaborate with paid media teams to boost high-performing content where required.

Influencer & Creator Partnerships:

- Identify and engage with influencers, creators, YouTubers, and niche communities for collaborations.

- Manage end-to-end influencer campaigns: outreach, negotiation, briefs, execution, and performance analysis.

Analytics, Reporting & Insights:

- Create detailed weekly/monthly analytics reports covering growth, reach, engagement, retention, and revenue (if monetized).

- Use insights to refine content strategy and optimize for audience behavior and preferences.

- Monitor competitor channels and industry trends.

Cross-Functional Collaboration:

- Work closely with design, creative, video production, content writers, product, and brand marketing teams.

- Ensure consistent brand voice and messaging across platforms.

- Participate in planning for product launches, campaigns, and major announcements.

Required Skills & Experience:

- 710 years of experience in social media growth, digital marketing, or content strategy, with proven success scaling Instagram & YouTube channels.

Deep knowledge of:

- Instagram & YouTube algorithms

- Video storytelling & content hooks

- Community building

- Paid social amplification

- SEO for social platforms

- Experience working with influencers, managing agencies, and overseeing content production teams.

- Strong analytical skills with command over tools like YouTube Studio, Meta Insights, Google Analytics, TubeBuddy, vidIQ, etc.

- High creativity, trend sensitivity, and understanding of Gen-Z & Millennial content behavior.

Preferred Qualifications:

- Background in working with consumer brands, creators, D2C, EdTech, or entertainment industries.

- Ability to work in a fast-paced, data-driven environment