Heads Up For Tails - Lead - Performance Marketing

Responsibilities:

- Lead and scale performance marketing campaigns across Meta, Google, and other digital acquisition channels.

- Own campaign strategy, execution, optimization, budgeting, and scaling across platforms.

- Drive customer acquisition, retention, and revenue growth while optimizing CAC, CPA, ROAS, and funnel performance.

- Own marketing budgets and P&L to ensure profitable and sustainable growth.

- Develop audience targeting, retargeting, CRM, and lifecycle marketing strategies to improve retention and customer lifetime value.

- Drive CRO initiatives and run A/B tests across creatives, audiences, ad copies, and landing pages.

- Analyze campaign and website performance data to identify insights and growth opportunities.

- Collaborate with creative, content, product, and brand teams to build high-performing campaigns.

- Build reports and performance dashboards for leadership stakeholders.

- Lead and mentor team members to ensure strong execution and best practices across performance marketing.

Qualifications:

- 5-7 years of hands-on experience in performance marketing with expertise across Meta Ads and Google Ads.

- Proven track record of scaling campaigns with measurable business impact in a D2C/e-commerce setup.

- Strong understanding of performance marketing metrics including CTR, CPC, CPA, CAC, ROAS, LTV, and retention metrics.

- Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, and performance reporting tools.

- Experience in retention marketing, CRM and customer engagement strategies.

- Strong understanding of Conversion Rate Optimization (CRO) principles and experimentation frameworks.

- Proficiency in Excel/Google Sheets and PowerPoint/Google Slides for data analysis and business presentations.

- Good understanding of creative strategy, ad copy performance, and conversion-focused marketing.

- Strong analytical, problem-solving, and stakeholder management skills.

- Ability to thrive in a fast-paced, high-growth environment with strong ownership and execution capabilities.