Role: Head Visual Merchandising (Women's Wear)

Role & Responsibilities:

The Head - Visual Merchandising will be responsible for developing and executing the visual merchandising strategy for a leading international women's fashion brand.

The role will drive exceptional in-store customer experiences through innovative visual storytelling, retail design, product presentation, and merchandising excellence while ensuring global brand consistency across all retail formats.

The incumbent will collaborate with Buying, Design, Marketing, Retail Operations, and Store Leadership teams to maximize customer engagement, brand perception, and commercial performance.

Preferred Candidate Profile:

Visual Merchandising Strategy:

- Develop and implement the overall visual merchandising strategy aligned with global brand guidelines and commercial objectives.

- Create compelling visual concepts that enhance the brand image and elevate customer experience.

- Drive consistency across all retail stores while adapting merchandising strategies to local market requirements.

- Establish and maintain visual merchandising standards across the retail network.

Retail Experience & Store Excellence:

- Lead seasonal store transformations, collection launches, and promotional campaigns.

- Design impactful window displays and in-store merchandising layouts.

- Optimize store layouts and product placement to improve customer engagement and maximize sales.

- Ensure stores consistently deliver premium retail experiences.

Creative Direction & Brand Storytelling:

- Translate fashion collections into compelling visual narratives.

- Collaborate with Buying, Design, and Marketing teams to execute integrated campaigns.

- Develop innovative styling concepts that reflect current fashion trends and consumer preferences.

- Maintain global brand identity across all customer touchpoints.

Commercial Performance:

- Utilize merchandising insights and retail analytics to improve sales performance.

- Monitor visual merchandising effectiveness through key retail KPIs.

- Drive initiatives that improve product visibility, conversion, and customer engagement.

- Balance creativity with commercial objectives to maximize business outcomes.

Leadership & Team Development:

- Lead, mentor, and develop high-performing Visual Merchandising teams.

- Provide coaching, training, and regular feedback to regional and store VM teams.

- Foster a culture of creativity, collaboration, and operational excellence.

- Build strong partnerships with retail operations, marketing, buying, and store leadership teams.

Innovation & Global Best Practices:

- Stay updated with international fashion trends, retail innovations, and consumer behavior.

- Introduce innovative merchandising concepts and emerging retail technologies.

- Benchmark global best practices and implement continuous improvements across the visual merchandising function.

Mandatory Skills:

- 5-12 years of experience in Visual Merchandising within Fashion, Luxury, or Premium Retail.

- Strong experience in Women's Wear Visual Merchandising.

- Proven expertise in visual storytelling, styling, and retail aesthetics.

- Experience developing and executing visual merchandising strategies across multiple retail locations.

- Strong commercial understanding with the ability to drive sales through effective merchandising.

- Experience leading and mentoring Visual Merchandising teams.

- International work experience or international education is highly preferred.

- Excellent stakeholder management, communication, and presentation skills.

Nice to Have:

- Experience with international fashion or luxury retail brands.

- Exposure to omnichannel retail and digital merchandising strategies.

- Knowledge of sustainable retail design and visual merchandising practices.

- Experience working in global retail environments with multi-store operations.

- Bachelor's or Master's degree in Fashion Design, Fashion Merchandising, Retail Management, Visual Communication, or a related field.