Head - Trade Marketing/Sales Development - FMCG

Head - Trade Marketing - FMCG

Company: FMCG/Consumer/OTC

Designation: Head of Trade marketing & Sales development

Location : Kolkata

- Take ownership of, and manage, a customer management business process which ensures effective communication and liaison between Sales, Marketing and other departments in order to optimize key business opportunities.

- Develop & recommend channel strategy in line with category development and brand mid-term (3 to 5 years) developmental plan.

- Develop focused trade strategies for category in each key account and trade channel.

- Ensure these strategies are in tandem with brand positioning and potential of the accounts / channels.

- Category analysis and data analytics using Advisor to identify distribution gaps, channel development opportunities in the assigned categories and brand portfolio.

- Ensure full understanding of changing trade dynamics and development in the retail industry, in order to recommend effective channel & sales strategies that will give the Company a competitive edge.

- Design and monitor a competitive activity feedback report to track frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting and future referencing purposes.

- Keep track, analyses and evaluate accounts' profitability.

- Identify customers who do not meet the Company's guidelines and recommend action to improve level of requirements.

- Monitor and evaluate the effectiveness of trade promotions and in-store promotions to determine whether these meet the Company' objectives.

- Interact with Marketing regarding deadlines / lead time required for promotions, pack / price changes, new products, etc in order to ensure effective implementation by the sales force.

- Design and implement price surveys on selected brands to track and graph trends over periods of time, for purposes of recommending for pricing strategies based on information received.

- Consolidate internal price control program for all products, implementing and administering pricing alignment.

- To ascertain new product launches, distribution tracking, secondary displays, planograms and etc.