Head - Trade Marketing - FMCG

Head - Trade Marketing

Job Description :

Key Skills :

- Ability to engage in cross functional teams to get the assigned work done

- Excellent analytical and quantitative ability

- Self-driven

- Good communication and interpersonal skills

- In-depth knowledge of FMCG

PRINCIPAL RESPONSIBILITIES :

- Building trade insights with data and market visits to cull out the task-in-trade

- Building a rolling 3 month customer news and consumer news calendar through active engagement with both sales & marketing teams.

- This is done at a brand/SKU region level (NEWSC)

- Culling out the retail & wholesale scheme story for its execution in the market.

- Aid the ease of execution with creation of collaterals for sales team.

- Communicating the trade calendar to sales team by 24th of the month for them to plan their next two month business in the coming Journey Cycle meetings.

- Build the new product launch plan in close coordination with sales and marketing team.

- Drive point of sale visibility initiatives to drive sell-out.

- Cast the sales outlook and the spend outlook at a national level for customising the rolling plans.

- Analyse the Nielsen data to understand the trend for market share and distribution numbers in focus markets

- Participate in the monthly Pre-SNOP & SNOP meeting anchored by Supply Chain to ensure availability of stocks and defend the M2 & M3 sales forecast.

- Prioritise the stocks within geography in case of a constraint.

- Create the trade season plan for strong seasonal brands.

- Ensuring that trade plans aid the level of business hygiene & minimise channel conflict.

- Set the agenda for the review of business with regional sales team for the previous month and also the mid-month review for assessing the current month outlook.

- Measure spend effectiveness and share results of the performance by sales teams.

- Track, trend and monitor the monthly spends on the brand to stay within budgets.

- Prepare the annual budget for BTL for next year.

- Monitor the level of inventory aging and mount initiatives to keep it within control.