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Job Description Requirements: - MBA - Tier 1/2, having 10-16 years of strong exp in managing Trade Marketing / Shopper / Customer roles for atleast 3-4 years. Role reports to Sales Head and has a team of 3-4 people. Ideal candidates would be from FMCG, Paints, Durables, Retail industry Main Responsibilities: - Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget - Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities - Leading and implementing channel-specific marketing strategies and plans for assigned retailers - Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams - Leading activation programs with partners to improve brand visibility - Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected - Plan brand strategy and activation platforms

Bangalore

Head - Trade Marketing & Sales Planning - FMCG 

Job Description for Head - Trade Marketing & Sales Planning - FMCG  in ABC Consultants in  Bangalore for (10-16) years of experience. Apply Now!

Head - Trade Marketing & Sales Planning - FMCG  | iimjobs.com