Head - Strategic Marketing - IT

Location: Chennai/Bangalore

Reports to: Chief Business Officer

About the Role:

- We are seeking a high-impact, visionary marketing leader to shape and accelerate global brand presence, demand generation engine, and customer engagement strategy.

- The ideal candidate is a full-stack marketer who blends creativity with data, strategy with execution, and brand storytelling with measurable business outcomes.

- This role is pivotal in driving integrated marketing across geographies, aligning with leadership on business goals, and delivering campaigns that influence revenue, reputation, and reach. If you're a digital-native, growth-driven marketer with a proven track record across enterprise B2B marketing, tech platforms, and global campaigns - we'd love to talk.

Key Responsibilities

Strategic Marketing Leadership:

- Architect and execute a comprehensive global marketing strategy aligned with business goals.

- Partner with business heads to translate market insights and product vision into impactful go-to-market narratives and brand positioning.

- Lead high-impact campaigns across customer segments, verticals, and solution areas.

Brand & Communications:

- Own and evolve the brand story, value proposition, and messaging across channels and stakeholders.

- Build a globally respected brand through content, PR, analyst relations, and influencer engagement.

- Drive CXO visibility and executive communications as brand advocates.

Demand Generation & GTM Excellence:

- Spearhead demand generation and ABM programs that directly impact pipeline and revenue.

- Leverage digital, content, and performance marketing tools to optimize reach and conversion.

- Align with sales, product, and regional teams to ensure GTM consistency and success.

Digital-First & Data-Led Execution:

- Scale content syndication, inbound strategies, SEO/SEM, and marketing automation.

- Track campaign performance, pipeline impact, brand metrics, and CX insights to continuously refine strategy.

Leadership & Collaboration:

- Lead and inspire a cross-functional marketing team, fostering a culture of innovation, agility, and accountability.

- Manage global agencies, partners, and platforms to amplify execution at scale.

- Collaborate with HR and internal comms on employer branding and culture marketing.

Key Requirements:

- 18-22 years of progressive marketing leadership experience in B2B/B2B2C tech, IT, SaaS, or digital infrastructure.

- Proven success in demand gen, GTM strategy, brand building, and customer marketing.

- Strong understanding of digital channels, marketing automation, CRM, analytics, and performance tracking.

- Experience managing multi-location teams and scaling marketing for global growth.

- Excellent storytelling, executive presence, and stakeholder influence.

- MBA or equivalent preferred.