Head - Social Media - US Market

- Social Media Planning and ideation for Branding on Social Media

- Leveraging the strategic partnerships with top brands to increase brand recall, reach, and engagement with potential customers

- Managing the social media marketing strategy; focusing on Facebook, Instagram, Pinterest, YouTube, and Twitter.

- Creating content that has the potential to go viral

- ROI-driven strategy and execution of social media paid ads.

- Coordinate with the Creative & content team for ideation of concepts and copywriting for banner Ads and organic posts, in line with the overall brand strategy.

- Influencer Marketing for overall brand building, customer engagement, and reach.

- Social Listening and ORM of Angara Brand across the social channels

- Optimizing the existing campaigns and A/B testing for better returns

- Complementing the email campaigns for the customer-led promotions/offers

- Execute social media strategy through competitive research. Monitor trends in Social Media tools, applications, channels, design, and strategy.

- Complement another marketing channel like SEM, SEO for a better customer experience.

- Stay current with social media trends and tools.

Required Competencies:

- Excellent written and verbal communication

- 8+ years of Social Media Marketing experience preferred. Online branding experience is a plus

- Demonstrates creativity and enthused interest in Social Media.

- Displays in-depth knowledge and understanding of Social Media platforms including (but not limited to) Pinterest, Instagram, Facebook, Twitter, YouTube, and how each platform can be deployed in different scenarios.

- Candidates who have worked on social media and branding strategy for the US market will be preferred

- Expertise in generating (viral) content for social media platforms to encourage user engagement including Facebook, Twitter, Instagram, LinkedIn, Pinterest.

- Exhibits the ability to jump from the creative side of marketing to the analytical side for data-driven decisions.

- Is a team player, with the confidence to take lead and guide others in the team

- Demonstrates winning Social Customer Service techniques. Possesses the ability to identify potential crisis situation and apply conflict resolution principles to mitigate issues.