Head - Social Media - Luxury/Hospitality

Description:

Brand Storytelling & Strategy:

- Design and execute a distinctive social media vision

- Build a strong narrative voice that blends our corporate philosophy, lifestyle, design, and premium experiences. Understand our leaders, our people and what makes them tick, our ethos.

Community & Engagement:

- Build and nurture a loyal digital community of travel enthusiasts, influencers, and members.

- Drive engagement by creating authentic conversations and storytelling formats.

- Be able to work with a diverse set of internal employees, to enable a cohesive story.

Innovation & Trendspotting:

- Stay ahead of digital trends, new platforms, and cultural moments to ensure the brand remains contemporary and premium.

- Experiment with immersive formats like reels, AR/VR travel experiences, live sessions, and podcasts.

Performance & Growth:

- Own KPIs across reach, engagement, conversions, and brand sentiment.

- Collaborate with PR, brand, and digital marketing teams for integrated campaigns.