Head - Social Media - D2C - Beauty/wellness

Social Media Head

Location: Mumbai

We are seeking a Social Media Head who understands how modern brands win attention, create conversations, and build communities.

This role is responsible for transforming the brand into a daily habit across social platforms.

What You'll Own:

- Social media strategy and platform growth

- Content planning and publishing

- Community engagement and customer interaction

- Real-time marketing and trend identification

- Creator collaborations from a social-first lens

- Social analytics and performance reporting

Key Goals:

- Build highly engaged communities

- Increase organic reach and shareability

- Establish a distinct social personality

- Drive cultural relevance and brand love

Ideal Candidate:

- 5-8 years of social media leadership experience

- Proven success growing consumer brands organically

- Strong understanding of Instagram, YouTube, and emerging platforms

- Ability to combine creativity with data-driven decision-making

Reports to: Content Lead