Head - Search Engine Optimization

Description:

The Head of SEO will spearhead the organic growth strategy for client's hospitals across 100+ centres in India. This role is accountable for driving sustained organic visibility, increasing high-intent website traffic, improving keyword rankings across fertility-related searches, and establishing a strong SEO and content ecosystem that directly supports patient acquisition.

The position requires deep expertise in technical SEO, content strategy, local SEO, AI-driven optimisation, and advanced analytics, ensuring strong presence across Google Search, Google Maps, and informational intent journeys.

The core objective of this role is to build a scalable, future-ready SEO engine that delivers long-term, compounding organic growth by leveraging emerging technologies and best practices.

1. National SEO Strategy & Leadership:

- Own and execute the end-to-end SEO roadmap across all centres and treatment offerings.

- Drive growth in organic traffic, high-intent searches, and centre-level lead generation.

- Establish keyword leadership across IVF, IUI, male and female fertility, diagnostics, and allied services.

- Strengthen E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) across all digital platforms.

2. Technical SEO Excellence:

- Lead comprehensive audits covering site architecture, page speed, crawlability, indexing, and schema implementation.

- Partner closely with technology teams to prioritise and resolve technical SEO issues.

- Ensure accurate and scalable structured data for doctors, clinics, FAQs, and treatment pages.

3. Local SEO for Multi-Location Growth:

- Optimise and manage Google Business Profiles for all Nova IVF centres.

- Improve visibility and rankings for location-based fertility keywords across cities.

- Maintain consistent and accurate NAP (Name, Address, Phone) data across all online listings.

4. Content Strategy & Patient Education:

- Develop and execute an SEO-led content roadmap including blogs, FAQs, treatment pages, and video content.

- Collaborate with medical experts to ensure clinical accuracy and patient-centric storytelling.

- Implement topic clusters and internal linking strategies to build authority in fertility care.

5. SEO Landing Pages & Organic CRO:

- Design and optimise high-performing SEO landing pages focused on patient conversion.

- Run A/B tests to improve organic conversion rates.

- Enhance UX metrics including time on site, engagement, and organic enquiry submissions.

6. SEO Analytics, Insights & Reporting:

- Monitor and report on keyword rankings, organic traffic, conversions, CTR, and technical health.

- Deliver actionable insights through weekly and monthly performance reviews.

- Conduct competitive benchmarking across treatments, locations, and search intent categories.

7. Cross-Functional Collaboration:

- Build a scalable, AI-enabled content generation and optimisation engine.

- Align SEO efforts with performance marketing and paid search strategies.

- Guide content writers, designers, and video teams on SEO best practices.

- Work closely with tech teams to drive continuous platform enhancements and bug resolution.

8. Agency & Vendor Management:

- Manage SEO agencies with clearly defined KPIs, timelines, and deliverables.

- Review backlink profiles, content quality, and technical outputs.

- Drive accountability through structured reviews and performance governance.

Experience:

- 8-12 years in SEO with 3+ years in a leadership/growth role.

- Experience in healthcare, IVF, diagnostics, health tech or multi-location brands preferred, particularly D2C brands.

- Hands-on experience managing large-scale SEO programs.

Candidates from Tier 1 & Tier 2 B-Schools preferred.