Job Description

Job Title: Head - Sales, Rods Business (Domestic & Exports)

Designation: General Manager

Location: India

Function: Sales & Marketing

Reporting To: Global Sales Head, Conductor

Role Purpose

To lead and drive the Rods Business (Domestic & Exports) with full accountability for volume growth, revenue realization, customer expansion, and profitability. The role will anchor strategic sales planning, key account management, pricing excellence, and cross-functional alignment to strengthen market leadership across industrial segments.

Key Responsibilities

1. Business Leadership & Revenue Delivery

- Lead the aluminium and alloy rods business, managing monthly sales volumes of 25-30 KT and contributing to 300-360 KT annual volumes.

- Drive top-line growth and profitability across domestic and export markets.

- Ensure achievement of sales targets through robust planning, pipeline management, and execution discipline.

2. Market Development & Customer Expansion

- Strengthen market presence across industrial clusters in India and expand footprint in export markets.

- Drive customer acquisition across OEMs, extrusion plants, rolling mills, and fabrication industries.

- Identify new market opportunities, applications, and geographies to accelerate growth.

3. Team Leadership & Capability Building

- Lead, mentor, and develop a team of sales professionals.

- Establish a high-performance culture through structured goal setting, reviews, and capability enhancement.

- Build succession pipeline and strengthen team productivity.

4. Strategic Pricing & Commercial Excellence

- Drive pricing strategy aligned with LME-linked pricing mechanisms to optimize realizations.

- Lead contract negotiations, ensuring competitiveness while protecting margins.

- Monitor market trends and adjust pricing strategies dynamically.

5. Key Account Management

- Manage high-value key accounts and long-term supply agreements.

- Ensure strong customer relationships, retention, and consistent order pipeline.

- Act as an escalation point for strategic customers.

6. Cross-functional Collaboration

- Work closely with Supply Chain, Plant Operations, and Logistics to ensure seamless order fulfillment and service excellence.

- Drive alignment between demand planning, production, and dispatch to meet customer commitments.

7. Working Capital & Risk Management

- Ensure strong credit discipline and receivables management.

- Optimize working capital while minimizing credit risk exposure.

8. Market Intelligence & Strategy

- Provide insights on market trends, demand forecasting, and competitor activity.

- Support leadership in strategic planning, pricing decisions, and regional growth initiatives.

Key Performance Indicators (KPIs)

- Sales Volume (KT) - Domestic & Exports

- Revenue & Contribution Margin

- Realization vs. Market Benchmarks (LME-linked)

- Customer Acquisition & Retention

- Receivables & Working Capital Efficiency

- Service Levels (OTIF - On Time In Full)

- Team Performance & Productivity

Qualifications & Experience

- Bachelor's degree in Engineering / Business; MBA preferred.

- 15-20 years of experience in metals/mining/aluminium industry, with strong exposure to B2B industrial sales.

- Proven track record of handling large-volume commodity sales and key accounts.

- Experience in domestic and export markets preferred.

Key Competencies

- Strategic Thinking & Business Acumen

- Commercial Negotiation & Pricing Expertise