Head - Sales - Manufacturing

Key Responsibilities :

Sales Strategy & Business Growth :

- Develop and execute short-term and long-term sales strategies for India and international markets.

- Drive revenue growth, profitability, and market expansion across key industry verticals.

- Identify new business opportunities, strategic partnerships, and emerging global markets.

- Build scalable sales models for OEMs, EMS companies, semiconductor firms, and electronics manufacturers.

- Develop GTM strategies for new products, solutions, and technology offerings.

Global Business Development :

- Expand the company's international footprint across North America, Europe, Southeast Asia, Middle East, and other target regions.

- Establish and manage distributor, channel partner, and representative networks globally.

- Lead international customer acquisition initiatives and strategic account development.

- Participate in global exhibitions, trade fairs, and customer engagement programs.

Key Account Management :

- Build and maintain strong relationships with CXOs, procurement leaders, engineering heads, and plant leadership teams.

- Manage strategic and enterprise accounts with focus on long-term business growth.

- Lead commercial negotiations, contract discussions, and large deal closures.

- Ensure high customer satisfaction, retention, and repeat business.

Technical & Solution Selling :

- Work closely with engineering, product, and application teams to deliver customer-centric solutions.

- Understand customer testing requirements and position customized ATE solutions effectively.

- Drive consultative and value-based selling approaches for complex technical products.

- Support customers during technical evaluations, product demonstrations, and proof-of-concept stages.

Sales Operations & Leadership :

- Lead, mentor, and scale domestic and international sales teams.

- Define sales KPIs, forecasting mechanisms, pipeline management, and reporting structures.

- Monitor sales performance, conversion metrics, and market intelligence.

- Collaborate with marketing, operations, and product management teams to improve business outcomes.

- Build strong CRM and sales governance practices.

Market Intelligence & Competitive Analysis :

- Track industry trends, competitor activities, pricing strategies, and technology developments.

- Provide strategic insights to leadership for product roadmap and business planning.

- Identify opportunities in emerging sectors such as EV, semiconductor, IoT, aerospace, telecom, and industrial electronics.