Head - Sales - Lithium-Ion Batteries

About the Role:

To build, scale, and lead a pan-India distribution network for inverter batteries, lithium-ion inverter batteries, and e-rickshaw lithium-ion batteries. This is a new vertical and a core leadership role, reporting directly to the MD.

Key Responsibilities:

1. Distribution Network Setup & Expansion

- Build and scale a robust pan-India distribution network from the current base to a target scale of - 1,000-2,000 Cr over time.

- Rapidly expand the distributor base (adding ~40-50 distributors per month).

- Manage and strengthen distribution across North, East (high priority), West, Central, and South India.

- Drive credit-based distribution while ensuring strong controls on receivables and recoveries.

2. Channel Sales Leadership

- Own channel sales strategy, execution, and performance.

- Deliver aggressive top-line growth targets, starting from ~- 500 Cr and scaling up significantly.

- Work closely but independently from OEM sales (OEM to be a separate vertical).

- Ensure optimal distributor productivity, coverage, and market penetration.

3. Team Building & People Leadership

- Build and lead a large, high-energy sales organisation:

- ~15-20 direct reports

- ~200-250 indirect team members

- Set performance culture with clear targets, accountability, and execution rigor.

- Drive capability building and leadership depth within the distribution team.

4. Market & Partner Management

- Leverage existing industry relationships and distributor connects to accelerate scale-up.

- Manage distributor onboarding, performance reviews, and long-term engagement.

- Ensure alignment with market realities, competitor activity, and pricing discipline.

5. Strategic & Business Ownership

- Act as a core leadership team member, contributing to overall business strategy.

- Own forecasting, demand planning inputs, and channel-level business planning.

- Drive disciplined execution with a strong focus on governance, compliance, and recovery.