Head - Sales - Housing Finance Company Segment - FinTech/Payments

Role Overview:

The Sales Head HFC Cohort will own end-to-end revenue from India's Housing Finance Company segment. This is a hunter-meets-farmer role: building new relationships with HFCs while deepening penetration with existing clients. You will position AdvaRisk as essential underwriting infrastructure not a vendor inside every HFC's mortgage origination and risk stack.

Key Responsibilities:

- Own and grow the HFC segment P&L, ACV targets, activation velocity, and NRR.

- Map and penetrate the top 30 HFCs in India; convert CXO relationships into enterprise contracts.

- Drive AdvaSmart SaaS adoption within HFC credit, operations, and risk teams.

- Lead solutioning conversations: tailor AdvaRisk products (ACOM, UPID, valuation) to HFC-specific workflows including Legal Vetting, Technical Appraisal, and Title Search.

- Coordinate with Product and Tech for HFC-specific integrations and LOS/LMS connectivity.

- Monitor contracted-to-monetized ACV gap; work with Customer Success to accelerate Go-Live.

- Build and manage a team of 24 relationship managers / BD executives within 6 months.

- Represent AdvaRisk at NHB events, HFC forums, and mortgage industry summits.

Ideal Candidate Profile:

- 7-12 years in B2B financial services sales; minimum 5 years selling into HFCs or mortgage lenders.

- Deep network across Credit, Risk, Operations, and Tech heads of India's top 20 HFCs.

- Familiar with HFC workflows: legal vetting, TVR, technical appraisal, SARFAESI, NHB guidelines.

- Track record of closing 5 Cr+ enterprise SaaS or data solutions deals.

- Ability to run consultative, multi-stakeholder sales cycles (6-18 months).

- Strong executive presence - comfortable presenting to MD/CEO level.

Why AdvaRisk:

- Category-creating company - no direct competitor in collateral intelligence at this scale.

- Series B fundraise in progress - significant upside for early leadership.

- UPID is becoming India's property identity standard - sell something that matters.

- Clients include SBI, ICICI, Bank of India, Tata Capital - instant credibility in every room.

- Meritocratic culture with direct CEO access and high ownership.

Role Details:

- Role: Sales Head (B2B)

- Industry Type: FinTech / Payments

- Department: Sales & Business Development

- Employment Type: Full Time, Permanent

- Role Category: Enterprise & B2B Sales