Role Overview:

As the General Trade Sales Head for our Delhi NCR operations, you will spearhead the strategic expansion and operational excellence of our offline distribution network. This role sits at the intersection of high-level strategy and ground-level execution, requiring you to lead large-scale sales teams while collaborating closely with supply chain, marketing, and finance stakeholders to drive market penetration.

You will be responsible for defining the long-term vision for our General Trade channel, ensuring that our products achieve optimal visibility and availability across diverse retail touchpoints. By optimizing our route-to-market architecture and fostering deep relationships with key distributors, you will directly influence our top-line growth and solidify our competitive positioning in one of the country's most dynamic consumer markets.

Key Responsibilities:

- Formulate and execute comprehensive sales strategies to scale our General Trade footprint, ensuring consistent achievement of monthly and annual revenue targets.

- Design and implement robust route-to-market models that enhance distribution efficiency, reduce service lead times, and maximize product reach in both urban and semi-urban retail clusters.

- Lead and mentor a high-performing sales organization, fostering a culture of accountability and data-driven decision-making to drive sales excellence at every level of the hierarchy.

- Manage complex channel relationships and distributor networks, negotiating commercial terms and trade schemes to ensure alignment with company profitability and growth objectives.

- Oversee category management initiatives at the point of sale, utilizing market insights and consumer behavior data to drive brand visibility and off-take velocity.

- Collaborate with cross-functional leadership to integrate key account management practices into the broader sales strategy, ensuring a unified approach to market expansion.

- Monitor competitive activity and market trends, translating these insights into actionable sales tactics that protect and grow our market share.

Required Skillset:

- Demonstrated expertise in building and scaling General Trade distribution networks, with a proven track record of managing large-scale sales operations in the FMCG or consumer goods sector.

- Exceptional ability to translate complex market data into coherent sales strategies, supported by a deep understanding of channel management and sales excellence frameworks.

- Strong leadership presence with the ability to influence cross-functional stakeholders and inspire large, geographically dispersed teams toward a common vision.

- Superior negotiation and interpersonal skills, essential for managing distributor partnerships and navigating the nuances of the Delhi NCR retail landscape.

- A postgraduate degree in Management from a premier business school is highly preferred, providing the analytical foundation for high-level strategic planning.

- High degree of adaptability and comfort working in an on-site, fast-paced environment, with the ability to manage the operational demands of a high-growth sales organization.

- Candidates must possess 10 - 16 years of relevant experience in sales leadership roles, demonstrating a consistent trajectory of professional growth and business impact.