Head - Sales - B2C

Role Requirements:

Experience: 8-12 years in B2C, D2C, or e-commerce sales, ideally with subscription or retail models

- B2C Expertise: Proven track record in driving consumer acquisition and retention strategies

- Digital Marketing Knowledge: Strong understanding of social platforms, digital campaigns, and lifecycle management

- Customer-Centric Approach: Ability to create seamless, engaging subscriber experiences

- Analytical Mindset: Comfort with metrics like CAC, retention rate, and CLV

- Leadership Skills: Experience in managing B2C sales and customer support teams

- Education: Bachelor's in Business, Marketing, or related field; MBA preferred.

Key Responsibilities:

Sales Strategy & Execution:

- Define and execute B2C sales strategies to grow subscription base (pooja, cut flowers, dcor)

- Optimize subscriber experience from sign-up to delivery, across offerings priced - 85- 2,099 Twinspiration Blooms Pvt. Ltd.

- Analyze consumer behavior to refine plans, pricing, and product bundles

Customer Acquisition & Retention:

- Drive new customer acquisition through digital marketing, social platforms, and direct engagement (WhatsApp, Instagram)

- Implement retention campaigns including loyalty programs, offers, and usage incentives

- Collaborate with marketing on positioning, storytelling, and highlighting Phulwaa's social impact

Operations & Service Excellence:

- Ensure delivery logistics and customer service maintain premium quality standards

- Partner with operations to provide seamless experiences across touchpoints

Leadership & Team Management:

- Build and lead a B2C sales and customer support team to consistently achieve growth targets

- Monitor and improve performance through data-driven KPIs