Role Overview:

We are seeking a hands-on Head of Sales & Marketing to drive seller acquisition, B2B business development, B2C customer growth, brand awareness and marketplace revenue. The role owns the complete growth funnel - from generating leads and onboarding sellers to acquiring business buyers and consumers, improving conversion and increasing repeat purchases.

Seller Acquisition:

- Build and execute strategies to acquire brands, manufacturers, distributors and retailers.

- Generate seller leads through outbound sales, digital campaigns, referrals, events and partnerships.

- Manage strategic negotiations and seller onboarding.

- Ensure KYC completion, product uploads, competitive pricing and inventory activation.

B2B Business Development:

- Acquire retailers, resellers, corporate buyers, institutional buyers and bulk purchasers.

- Build a qualified B2B pipeline and match buyer requirements with available surplus inventory.

- Develop partnerships and outbound campaigns for high-value and category-specific inventory.

- Negotiate commercial terms and manage strategic B2B accounts.

- Increase bulk orders, repeat purchases and revenue from active business buyers.

B2C Marketing and Customer Growth:

- Develop and execute performance marketing, social media, SEO, content, influencer and partnership strategies.

- Plan campaigns around deals, categories and surplus inventory.

- Manage marketing budgets and improve CAC, ROAS and conversion rates.

- Increase website traffic, first purchases, average order value and repeat purchases.

- Build CRM, remarketing, loyalty and referral programmes.

- Improve the customer journey, including product discovery, cart and checkout conversion.

Marketplace Growth:

- Align seller inventory with consumer demand.

- Drive GMV, revenue, order volume, sell-through and contribution margin.

- Improve merchandising, pricing, promotions and product visibility.

- Analyse sales, campaign and customer data to identify growth opportunities.

Team Leadership:

- Recruit, train and manage sales and marketing teams.

- Set targets for seller acquisition, B2B growth, B2C customer growth, GMV and revenue.

- Establish CRM, reporting, forecasting and performance-review processes.

- Coordinate with catalogue, operations, finance and technology teams.

Key Performance Indicators:

- Qualified and activated sellers

- B2B pipeline value, conversion and revenue

- Active B2B buyers, bulk orders and repeat business

- New B2C customers acquired

- Customer acquisition cost and ROAS

- Website traffic and conversion rate

- Average order value and repeat-purchase rate

- Inventory sell-through

- GMV, revenue and contribution margin

- Team target achievement

Candidate Profile:

- 5 - 10 years of experience in e-commerce, marketplaces, D2C, retail, sales or digital marketing.

- At least 3 years of experience leading sales or marketing teams.

- Proven experience in seller acquisition, B2B business development and B2C customer growth.

- Strong understanding of B2B sales cycles, performance marketing, CRM, conversion and marketplace economics.

- Strong commercial, negotiation, analytical and leadership skills.

- Proficiency in CRM, analytics tools, advertising platforms and Excel.

- Comfortable working in a fast-paced startup environment.