Head - Sales & Marketing (Residential Real Estate):

You are responsible for driving revenue, designing property launch plans, and managing high-performing sales divisions to maximize inventory turnover.

Key Responsibilities:

Strategic Planning & Revenue Growth:

- Create master sales plans to hit multi-million INR annual revenue targets.

- Develop and execute sales and marketing strategies to achieve business objectives and revenue targets.

- Lead end-to-end sales operations for ongoing and upcoming residential projects.

- Drive sales through direct sales teams, channel partners, corporate tie-ups, and referral networks.

- Lead the structural rollout of new residential project launches and pricing models.

- Plan and execute successful project launches, promotional campaigns, and customer acquisition strategies.

Optimize Pricing Models:

- Evaluate competitor data to dictate pricing structures, payment plans, and inventory movement strategies.

Analyze Market Intelligence:

- Review local zoning laws, property values, and demographic variations to spot expansion spaces.

- Oversee digital marketing, lead generation, ATL/BTL campaigns, branding, events, and customer engagement initiatives.

- Monitor sales pipeline, conversion ratios, inventory status, revenue forecasts, and marketing ROI through regular MIS reporting.

Team Leadership & Performance Management:

- Onboard, train, and develop direct sales staff into high-volume closers.

- Recruit, mentor, and lead high-performing sales and marketing teams while fostering a performance-driven culture.

- Set strict monthly, quarterly, and regional sales quotas for individuals and teams.

- Supervise daily lead conversion, CRM hygiene, and site walk-in ratios.

- Drive motivation and step in personally to close ultra-luxury, high-value deals.

Network & Channel Partner Management:

- Expand the external broker network and strengthen relationships with channel partners, brokers, financial institutions, key stakeholders and independent real estate agents continuously.

- Collaborate with CRM, Projects, Finance, Legal, and Customer Service teams to ensure seamless customer experience from booking to handover.

- Initiate direct corporate alliances, banking partnerships, and referral reward channels.

- Act as the primary relationship link with wealth managers, investors, and high-net-worth individuals (HNWIs).

Operational Compliance & Collaboration:

- Verify that all active listings and sales follow RERA guidelines, company policies and state real estate codes.

- Work alongside marketing teams for lead generation, and legal teams for seamless booking-to-handover documentation.

- Present monthly sales MIS, marketing ROI, and financial forecasts directly to the executive board.

Qualification And Experience:

- MBA in Marketing or Sales highly preferred with 12-16 Years of proven experience of driving revenue growth, leading high-performing sales teams, managing project launches, and executing strategic marketing initiatives. At least 35 years heading a regional sales division or managing substantial teams of 15+ agents.

- Tangible history of clearing premium residential or luxury real estate inventories successfully.

- The candidate must have extensive experience with reputed residential real estate developers and an in-depth understanding of the Chennai real estate market.

- Solid, functional understanding of property registration laws, local regulatory frameworks, and ethical practices.

- Demonstrated success in project launches, channel partner management, and high-value sales closures.

- Expertise in digital marketing, lead management, branding, and business development.

- Strong leadership, negotiation, communication, and people management skills.

- Ability to develop business strategies and translate them into measurable results.

- Exceptional capacity to navigate complex buyer matrix approvals and finalize multi-unit sales.

- Fluent in CRM pipeline tools (e.g., Salesforce, Reapit) and analytical forecasting dashboards.

- Superior command of written and verbal communication to pitch to institutional investors.

Performance Indicators (KPIs):

- Percentage of target vs. actual sales revenue closed quarterly.

- The speed at which units are sold from newly launched phases.

- Conversion efficiency of both internal teams and external broker networks.

- Share of revenue generated through the expanded broker empanelment channel.

Contact:

P.G. Ganesh, 8368469496