Head - Sales & Marketing - Real Estate

Description:

Real Estate | Punjab & Jalandhar

High-Rise Residentials

Townships

Commercial Projects

Position Overview:

About The Organization:

We are an established and fast-growing real estate developer with a strong presence across Punjab, with flagship projects in Jalandhar and surrounding regions.

Our diverse portfolio spans luxury High-Rise Residential Towers, integrated Townships, and premium Commercial Developments.

We are seeking a dynamic and results-driven Sales & Marketing Head to spearhead our revenue growth and channel partner ecosystem.

Role Purpose:

The Head of Sales & Marketing will own end-to-end revenue generation across all project verticals High-Rise, Township, and Commercial while building a robust channel partner network, leading the marketing function, and driving brand visibility in target markets.

This is a P&L-aligned leadership position requiring both strategic vision and on-ground execution capability.

Key Responsibilities:

Sales Leadership & Revenue Generation:

- Drive overall sales targets across High-Rise, Township, and Commercial projects in Punjab & Jalandhar.

- Develop and execute monthly, quarterly, and annual sales plans aligned with project launch timelines.

- Lead, mentor, and manage the entire sales team including Sales Managers, CRMs, and Site Teams.

- Monitor funnel metrics, conversion ratios, and take corrective actions to meet revenue goals.

- Ensure timely achievement of collection milestones and coordinate with the finance team.

Channel Partner Management (Core Competency):

- Build, activate, and manage a high-performing channel partner (CP) network across Punjab, Haryana, Delhi NCR, and NRI markets.

- Establish a structured CP engagement program including onboarding, training, incentives, and retention.

- Leverage existing channel partner relationships for immediate inventory push and project launches.

- Conduct regular CP meets, developer-broker summits, and roadshows to deepen market penetration.

- Monitor CP performance and ensure equitable business distribution.

Marketing & Brand Management:

- Develop integrated marketing strategies across digital, OOH, print, and event channels.

- Oversee project branding, launch campaigns, and customer communication touchpoints.

- Work with digital marketing agencies for lead generation via Google, Meta, YouTube, and portals like 99acres, Magic Bricks, Housing.com.

- Manage PR, media relations, and brand positioning for each project.

- Track marketing ROI and optimize spend for maximum lead quality and volume.

Project Launch & Market Intelligence:

- Lead pre-launch strategies and Go-To-Market (GTM) plans for all new projects.

- Conduct market research and competitive analysis for pricing, product mix, and positioning.

- Provide leadership team with actionable market intelligence on buyer trends and competitor activity.

- Coordinate with legal, finance, and project teams for smooth project launch execution.

Customer Experience & After-Sales:

- Ensure a premium customer experience across all touchpoints from inquiry to possession.

- Oversee CRM operations, post-booking communication, and grievance resolution.

- Build long-term customer relationships to drive referrals and repeat business.

Qualifications & Experience:

Key Competencies & Skills:

- Strong leadership, influencing, and stakeholder management skills

- Exceptional negotiation and closing abilities at senior buyer levels

- Data-driven mindset with command over sales dashboards, CRM tools, and reports

- Deep understanding of RERA regulations and real estate legal/documentation framework

- Proficiency in digital marketing tools, lead gen platforms, and real estate portals

- Strategic thinker with the ability to execute and deliver on ground

- High ethical standards and professional integrity

- Excellent communication, presentation, and networking skills

Preferred Candidate Profile:

Gender Preference: Female candidates are strongly preferred for this role, in alignment with the organization's leadership diversity initiative.

Age Band: 35 - 50 Years

- Self-driven, entrepreneurial leader who can function with senior-level autonomy

- Candidates with existing relationships with top-performing channel partners in Punjab/North India will be given priority

- Prior experience in a developer organization (not just brokerage) strongly preferred

- Willingness to travel across project sites and markets within Punjab and beyond

- Immediate or early joiners will be given preference