Job Description: Head - Sales & Marketing (Mixed-Use Commercial)

Project: International Business District (IBD)

Location: Vasai East, Mumbai Metropolitan Region (MMR)

Reporting to: Director

Role Type: Full-time | Leadership role (Individual Contributor + Team Builder)

Role Summary

Head - Sales & Marketing for IBD (International Business District), Vasai East, a large-scale mixed-use commercial development. This is a high-impact leadership role responsible for end-to-end revenue delivery across strata sales and leasing (retail, offices and other commercial asset classes), while building and executing the complete go-to-market strategy.

The ideal candidate has previously led sales + marketing for commercial real estate projects, understands strata + leasing economics, and can build a high-performing sales and marketing engine (team, channel partners, processes, CRM discipline, reporting).

Job Description: Head - Sales & Marketing (Mixed-Use Commercial)

- Drive leasing strategy: tenant targeting, anchor strategy (where applicable), deal structures, term sheets/LOIs, closures.

- Build and manage channel partner network (CPs/brokers), including onboarding, payouts, performance tracking, and compliance.

- Lead weekly/monthly pipeline reviews and closure planning; ensure disciplined CRM usage and forecasting accuracy.

- Work closely with internal legal/post-sales teams for documentation flow, deal hygiene, closure timelines and post-sale customer experience.

- Track competitor activity, absorption, micro-market dynamics and adjust sales strategy accordingly.

B) Marketing & Brand Strategy (ATL + BTL)

- Define and execute the IBD brand positioning and communication strategy for each asset class and customer persona.

- Develop ATL strategy where required (print, outdoor, radio, digital reach campaigns, PR integrations), aligned to budget and funnel stage.

- Drive BTL strategy: events, channel partner meets, corporate outreach, site activations, roadshows, catchment marketing, walk-ins.

- Own the complete marketing calendar: content strategy, performance marketing, lead gen, landing pages, CRM journeys, remarketing.

- Plan and manage agencies/vendors: creative, digital, performance marketing, PR, events, signage, film/3D walkthrough vendors, etc.

- Measure performance with dashboards: CPL, CAC, lead-to-visit, visit-to-booking, ROAS, channel quality, cohort conversion.

C) Team Building & Leadership

- Build the Sales + Pre-sales + Channel Partner + Marketing teams for IBD.

- Define hiring plan, KPIs, incentive structures, training modules, scripts, and SOPs.

- Create a performance culture: daily/weekly rhythms, reviews, coaching, field execution, accountability.

- Set up cross-functional coordination with project, design, finance, legal, and operations.

D) Strategy, Planning & Reporting

- Prepare Annual/Quarterly Sales & Marketing Plan with targets, budgets, channel mix, launch phases, and timelines.

- Own the S&M budget planning and allocation across ATL/BTL/digital/collaterals/events/CP payouts (as applicable).

- Deliver leadership-level reporting: revenue, bookings, leasing status, marketing ROI, risk flags, and corrective actions.

Experience

- 15-18 years total experience in sales and marketing, with 5+ years in a leadership role in commercial real estate.

- Must have handled large-scale commercial projects (mixed-use, office/retail clusters, business districts, commercial complexes).

- Proven experience in strata sales + leasing (both preferred; one strong + other workable acceptable).

- Demonstrated ability to build teams, manage CP/broker networks, and consistently deliver revenue targets.

- Experience working with marketing budgets and multi-channel campaigns (ATL + BTL + digital performance).

Domain Skills (Must-have)

- Commercial buyer/tenant psychology: SME owners, investors, brands, corporates.

- Pricing, inventory planning, absorption strategy, phase-wise launch.

- Leasing structures and negotiation: rentals, lock-in, escalation, CAM, deposits, fit-out, anchor-led strategy (if needed).

- Funnel management with strong CRM discipline and forecasting.

- Vendor and agency management with ROI orientation.

- AI and technology adoption and implementation expertise.

Soft Skills

- Strong leadership presence; ability to lead from the front while building systems.

- Structured thinking, sharp execution, high ownership.

- High-quality communication skills (verbal, presentations, negotiation).

- Candidate should be comfortable operating from Vasai East and managing on-ground execution.

- Working days 6 days/week

Tools & Working Style

- Familiarity with CRM tools (any of: Salesforce/Zoho/HubSpot/custom CRMs), dashboards, Excel-based forecasting.

- Strong understanding of modern digital lead gen (Meta/Google), campaign tracking, landing pages, and remarketing logic.

1. Strong marketing strategy exposure (ATL/BTL + digital ROI)

2. Ability to work from Vasai East (or willing to relocate/commute)