Job Description : Head of Sales & Marketing

Company : AI Startup building Small Language Models, Enterprise AI Products, and B2C AI Platforms

Location : India / Hybrid / Remote

Role Type : Full-time

Seniority : Leadership Role

About the Company :

- We are an AI-first startup building domain-specific Small Language Models, enterprise-grade AI products, and multiple B2C platforms. Our solutions focus on private, cost-efficient, highly accurate AI systems that can be deployed for enterprises across industries such as finance, legal, healthcare, government, real estate, collections, HR, and marketing.

- Alongside our enterprise AI products, we are also building consumer-facing AI products in areas such as astrology, education, productivity, business planning, and expert-agent marketplaces.

- We are looking for a Head of Sales & Marketing who can build our revenue engine from the ground up, create a strong market presence, and drive both enterprise and consumer growth.

Role Overview :

The Head of Sales & Marketing will be responsible for defining and executing the company's go-to-market strategy across two major segments:

1. Enterprise / B2B Sales

Selling AI products, Small Language Model solutions, private AI deployments, workflow automation, and industry-specific AI agents to enterprises.

2. B2C Growth & Marketing

Driving customer acquisition, brand awareness, digital campaigns, conversion funnels, and monetization for consumer-facing AI products.

This role requires someone who can think strategically but also execute hands-on. The ideal candidate should be comfortable selling advanced AI solutions to CXOs while also understanding digital marketing, funnels, content, campaigns, partnerships, and growth metrics.

Key Responsibilities :

1. Enterprise Sales Leadership

- Build and own the B2B sales pipeline for enterprise AI products.

- Identify target industries, buyer personas, and high-value enterprise use cases.

- Sell AI solutions to CXOs, business heads, technology leaders, and operations teams.

- Create sales playbooks for products such as:

- Small Language Models

- Enterprise AI agents

- Email and document classification

- Workflow automation

- On-premise/private AI deployments

- Industry-specific AI copilots

- Manage the complete enterprise sales cycle from lead generation to proposal, negotiation, closure, and account expansion.

- Build partnerships with system integrators, software companies, consulting firms, and industry networks.

- Work closely with founders and product teams to convert client requirements into solution proposals.

2. B2C Growth & Marketing

- Build and execute growth strategies for consumer AI products.

- Drive paid and organic acquisition across Google, Meta, LinkedIn, YouTube, WhatsApp, SEO, influencer marketing, and referral channels.

- Design conversion funnels from awareness to sign-up to paid conversion.

- Run experiments on pricing, landing pages, offers, campaigns, and messaging.

- Track CAC, conversion rate, activation rate, retention, LTV, and payback period.

- Build campaign strategies for Indian and global B2C audiences.

- Create a scalable growth engine for multiple AI-led products.

3. Marketing Strategy & Brand Positioning

- Define clear positioning for the company as an AI-first product and services company.

- Create differentiated messaging around:

- Small Language Models

- Private AI

- Enterprise-grade accuracy

- Lower cost than large LLMs

- On-premise and hybrid deployment

- Workflow-specific AI automation

- Develop pitch decks, case studies, landing pages, brochures, website copy, and sales collateral.

- Build a consistent brand narrative across enterprise and consumer segments.

- Lead thought leadership campaigns, webinars, LinkedIn content, blogs, newsletters, and founder-led marketing.

4. Demand Generation

- Build demand generation campaigns for both B2B and B2C segments.

- Create targeted outbound campaigns through LinkedIn, email, events, referrals, and partnerships.

- Build account-based marketing strategies for enterprise clients.

- Set up CRM-driven sales tracking and reporting.

- Create lead magnets such as whitepapers, AI readiness audits, ROI calculators, demos, and industry reports.

- Improve lead quality and conversion through continuous testing.

5. Sales Operations & Revenue Planning

- Define monthly and quarterly revenue targets.

- Build sales dashboards and reporting systems.

- Track pipeline value, deal stage, win rate, average deal size, sales cycle, and revenue forecast.

- Create pricing and packaging strategies for enterprise and B2C products.

- Work with founders to refine business models, subscription plans, usage-based pricing, and enterprise contracts.

- Hire, train, and lead a future team of sales executives, SDRs, digital marketers, and growth specialists.

6. Product-Market Feedback

- Collect market feedback from prospects, clients, users, and partners.

- Identify high-demand AI use cases across industries.

- Work with product and engineering teams to refine features, demos, onboarding flows, and product positioning.

- Help prioritize products based on revenue potential and market readiness.

Ideal Candidate Profile :

The ideal candidate should have experience in at least one of the following areas:

- Enterprise SaaS sales

- AI / ML / automation product sales

- B2B technology sales

- Digital marketing and growth

- Startup go-to-market strategy

- Selling to CXOs and business decision-makers

- Managing both B2B and B2C growth channels

Required Skills :

- Strong understanding of B2B enterprise sales cycles.

- Ability to explain AI products in business language, not just technical language.

- Experience with lead generation, outbound sales, partnerships, and closures.

- Strong digital marketing understanding across Google, Meta, LinkedIn, SEO, and email campaigns.

- Ability to create sales decks, proposals, case studies, and marketing collateral.

- Strong communication, negotiation, and storytelling skills.

- Comfort working in an early-stage startup environment.

- Ability to build processes from scratch.

- Data-driven approach to marketing and sales.

- Strong ownership mindset.

Preferred Qualifications :

- 7-15 years of experience in sales, marketing, business development, or growth.

- Prior experience in SaaS, AI, analytics, automation, consulting, or enterprise software.

- Experience selling to sectors such as finance, legal, healthcare, government, real estate, HR, or operations.

- Experience building sales pipelines from zero to one.

- Experience managing paid campaigns and B2C funnels.

- Existing network with enterprise buyers, CXOs, founders, or investors.

- MBA or equivalent business experience is preferred but not mandatory.

Key Outcomes Expected in First 6 Months :

- Define the company's complete GTM strategy for B2B and B2C.

- Build a qualified enterprise sales pipeline.

- Close initial enterprise deals or pilots.

- Create repeatable sales playbooks and pitch material.

- Improve website, deck, and product messaging.

- Launch structured B2C acquisition campaigns.

- Establish CRM, sales funnel, and reporting dashboards.

- Identify the top 3-5 most commercially viable product lines.

- Build partnerships for lead generation and market access.

Success Metrics :

- Monthly qualified leads generated.

- Enterprise pipeline value.

- Number of demos booked.

- Number of pilots/proposals closed.

- Revenue generated from B2B clients.

- B2C user acquisition growth.

- Paid conversion rate.

- CAC and LTV improvements.

- Website conversion rate.

- Partnership-led opportunities.

- Brand visibility and inbound lead growth.

Compensation Structure :

The role can include:

- Fixed salary

- Performance-based incentives

- Revenue-linked commission

- ESOPs / equity for the right candidate

- Growth-based leadership upside

Final compensation will depend on experience, network, and ability to drive revenue.

Why Join Us :

- Opportunity to lead sales and marketing for a deep-tech AI startup.

- Work directly with founders on company strategy.

- Build the GTM engine from scratch.

- Sell cutting-edge Small Language Model and enterprise AI products.

- Work across both enterprise and consumer AI markets.

- High ownership, high visibility, and strong growth upside.

- Potential to become part of the core leadership team.