Head - Sales & Marketing - FRP/SMC/Composite Firm

Job Title: Head of Sales and Marketing.

Job Location: Gurgaon.

Experience: 8 plus years.

Qualifications & Skills:

- MBA in Marketing / Business Development or equivalent.

- 8+ years of experience in marketing in FRP, SMC, or Composite related products.

- Excellent understanding of B2B marketing, government procurement systems, and project-based selling.

- Strong communication, analytical, and presentation skills.

- Proficiency in MS Office, CRM tools, and digital marketing platforms.

- Experience with FRP, SMC, or construction-related products is preferred.

Job Title: Head of Sales and marketing.

- We are seeking a dynamic and experienced Senior Marketing Manager to lead our marketing strategy, brand positioning, and sales enablement activities.

- The ideal candidate will possess deep knowledge of B2B industrial marketing, preferably in the construction, electrical, infrastructure, or polymer-based products sector.

- This role demands experience with government bodies, infrastructure firms, and private industrial clients across India.

Key Responsibilities:

Strategic Planning & Execution:

- Develop and implement integrated marketing strategies to promote FRP Pultrusion and SMC product lines.

- Identify market opportunities in government tenders, EPC contractors, builders, architects, and distributors.

Branding & Communication:

- Oversee the creation of marketing collaterals, brochures, datasheets, case studies, videos, and product presentations.

- Strengthen brand visibility through trade shows, exhibitions, digital marketing, and PR initiatives.

Market Research & Insights:

- Analyze industry trends, competitor strategies, and customer behavior to provide actionable insights to sales and leadership teams.

- Monitor pricing trends, and suggest product positioning accordingly.

Channel & Tender Marketing:

- Build relationships with contractors, consultants, and PSU/CPWD/PWD tendering authorities for product approvals.

- Support tender participation by coordinating documentation and marketing inputs.

Digital & Social Media Marketing:

- Lead B2B digital marketing efforts via LinkedIn, Google Ads, SEO/SEM, and company website.

- Supervise content strategy, campaign execution, and lead generation programs.

Team Leadership & Coordination:

- Mentor and guide junior marketing executives and interns.

- Work closely with Sales, Design, and Production teams to align marketing goals with business objectives.