Head - Sales & Marketing - FMCG

Role Overview:

Our client is looking for an experienced Head - Sales & Marketing to lead the overall sales strategy, business growth, market expansion and brand development for a leading name in the FMCG Industry.

The ideal candidate will have extensive experience in the FMCG sector, with a strong track record of driving revenue, managing large sales teams, expanding distribution networks and developing effective go-to-market strategies.

Key Responsibilities:

- Lead the overall sales and marketing strategy to drive revenue growth, profitability and market share.

- Develop and execute annual business plans, sales targets and market expansion strategies.

- Drive sales performance across General Trade, Modern Trade, Key Accounts and other relevant channels.

- Strengthen distribution networks, channel partnerships and market penetration across regions.

- Lead brand positioning, marketing initiatives, trade promotions and consumer engagement strategies.

- Identify new business opportunities, product categories and potential markets for expansion.

- Work closely with product development, supply chain and finance teams to ensure business objectives are achieved.

- Manage sales budgets, pricing strategies, trade spends and overall commercial profitability.

- Build, mentor and lead high-performing regional and national sales and marketing teams.

- Monitor market trends, competitor activities and consumer behaviour to identify growth opportunities.

Candidate Requirements:

- 15+ years of experience in Sales & Marketing, preferably within the FMCG industry.

- Proven experience in a senior leadership role managing large-scale sales operations and business growth.

- Strong understanding of General Trade, Modern Trade, distribution management and channel development.

- Experience in developing and executing sales strategies, marketing plans and go-to-market initiatives.

- Demonstrated ability to manage P&L, revenue targets, budgets and profitability.

- Strong commercial acumen, strategic thinking and people leadership capabilities.

- MBA in Marketing or a related discipline preferred.