Head - Sales & Marketing

Role Overview

Lead domestic and international B2B sales for a garment export & manufacturing unit. Own GTM, key accounts, pricing, and market expansion while orchestrating production, merchandising, and logistics for on-time, in-spec deliveries.

Key Responsibilities

Revenue & Key Accounts: Grow strategic buyers (brands/retailers/importers), expand wallet share, and build a qualified global pipeline.

GTM & Marketing: Develop segment-wise GTM, catalogs/line sheets, sampling calendars, and trade show presence; run targeted outreach and buyer presentations.

Pricing & Contracts: Own costing, negotiations, and terms (Incoterms, payment instruments incl. LC); secure profitable, repeat programs.

Forecasting & Governance: Maintain accurate forecasts in CRM; drive order book health, margin mix, and quarterly reviews with leadership.

Production Orchestration: Align with merchandising, planning, and quality to meet TNA, AQL, and OTIF commitments.

Compliance & Documentation: Ensure export documentation, buyer standards, and audits (e.g., BSCI/SEDEX) as required by customers/markets.

Market Development: Identify new geographies, categories, and channel partners; execute entry plans and qualification cycles.

Team Leadership: Build, coach, and performance-manage the sales & marketing team.

Ideal Profile:

- Proven track record in garment export sales with global buyer relationships and long-cycle deal management.

- Strong command of costing, TNA, capacity planning, and quality/compliance expectations of international buyers.

- Skilled negotiator with commercial acumen (pricing, margins, payment terms, risk).

- Comfortable with international travel and C-suite engagements.

- Tools: CRM, advanced Excel/Sheets; familiarity with buyer/vendor portals.

Success Metrics (12 months):

- Revenue and gross margin growth; increased repeat business and average order value.

- OTIF adherence and reduced cancellations/claims.

- New geographies/buyers onboarded and qualified to recurring orders.

- Predictable forecast accuracy and improved working-capital turns.