Sales Head

Objective:

The role of the Sales Head would be to drive the business through deep understanding of the market and consumer behaviour - 'A champion partner in our success'. Primary role will be to develop sales strategies and managing sales team in order to achieve set sales goals, targets and revenue

Key Responsibilities:

- Developing and implementing sales strategies for increase of market share and profitability on sustainable basis in line with Annual Business Plan (ABP).

- To Build a high performing sales team by providing strong mentorship, coaching and guidance & sustain a team of motivated employees who are aligned with the organization.

- Manage business P&L and revenue generation, launching, building and growing business.

- Building strong and collaborative relationships with other internal stakeholders.

- To direct & motivate Sales team to establish coverage, distribution and display objectives to meet sales targets.

- Provide an enabling atmosphere that encourages innovation & creativity.

- Building up Sales & Distribution infrastructure & implementing annual sales strategy in line with the marketing plans.

- Manage and deploy sales and commercial budgets within approved levels, to maximize efficiency.

- Ensure efficient adoption of all sales processes in line with organizational strategy.

- Formulate and a streamline sales strategy with a view to manage business profitability, enhance product penetration and raised market share.

- Analyze market trends and competitors' activities and formulating strategies in line with business expansion plans.

- Strategize on marketing campaigns & evaluate the success on monthly basis on execution, effective utilization of promotion tools etc.

- Provide weekly and monthly reports / MIS as per the requirement of the Management.

Candidate Profile:

- MBA with 15+ years of experience in Alco-Bev is a must

- Prior experience in similar role will be an advantage.

- Must have strong track record of success with prior experience of meeting sales quotas

- Experience of at least 2 Regions. Since West and North are currently important regions for us and in the long run South also. The Sales Head should have been exposed to both the Routes to market - Distributor model and Corporation model of working.

- Knowledge of market dynamics will come from experience of at least 2 regions.

- Proven track record of brand development, taking new products through the lifecycle journey successfully.

- Commercial capability. Knowledge of P&L, scheme management, cost cards & sales processes.

- Should be a hands-on leader who is a strong coach & mentor and have a strong track record of building & leading high performing sales team.

- Must possess excellent communication & interpersonal skills.

- Strong analytical and problem-solving skills

- Outstanding negotiation and consultative sales skills

- Strong team player who can build good relationships at all levels of an organization