Head - Revenue & Growth - Real Estate

Key Responsibilities:

1. Revenue & Funnel Ownership:

- Own the complete customer journey from lead generation to booking.

- Define, monitor and optimise stage-wise conversion metrics.

- Reduce cost per qualified lead and cost per booking.

- Identify drop-offs and implement corrective interventions.

2. Performance Marketing Management:

- Lead digital marketing strategy across Meta, Google and other paid channels.

- Evaluate, appoint and manage performance marketing agencies.

- Review media plans, targeting strategies and campaign structures.

- Drive creative refresh cycles aligned to performance data.

3. CRM & Systems Governance:

- Own CRM pipeline architecture and hygiene.

- Ensure accurate source tracking and data capture.

- Implement lead scoring, automation and nurturing flows.

- Design and maintain executive dashboards.

4. Call Centre & Sales Alignment:

- Define SLAs for response times and follow-up cadence.

- Monitor call centre productivity and quality.

- Align marketing efforts with on-ground sales team performance.

- Ensure CRM stage updates reflect real-time sales progress.

5. Reporting & Strategic Review:

- Present monthly revenue and funnel performance reports to founders.

- Benchmark performance across projects.

- Provide actionable recommendations backed by data.

Key Performance Indicators (KPIs):

- Cost per qualified lead

- Site visit conversion rate

- Booking conversion rate

- Funnel drop-off reduction

- Lead ageing metrics

- Campaign ROI