Head - Retention Marketing - Internet/Online

Key Responsibilities:

- Have a measurement-driven mindset to measure, optimize and scale retention growth channels.

- Lead product marketing efforts by improving key conversion metrics through consumer journey improvement in a scientific manner.

- Use data, customer insights, feedback, journey mapping, and customer-centric thinking to deeply understand the customer lifecycle and identify opportunities for growth and optimization at every stage.

- Obsess customers and deep dive into their engagement with firm

- Use this knowledge to identify lapser behavior and build marketing communication and a platform experience that converts potential lapsed users & light users to engaged users.

- Conceive, design and deploy event-based marketing programs.

- Work cross-functionally with product, engineering, analytics, marketing ops, and creative to meet ambitious growth targets

- Partner with Data Science to leverage machine learning to automate campaigns and improve targeting

Requirements:

- 7+ years of marketing experience.

- Strong understanding of setting and executing AB tests to drive retention rate improvement.

- Should possess a very strong understanding of the creative process to drive user retention.

- Should have experience building and leading teams to achieve retention goals.

- Should have an obsessive focus on clearly measurable ROI.

- Should have worked with the product team to execute product strategy.