Head - Retention & Growth Marketing/CRM & Lifecycle Marketing - D2C

Role Overview:

We are seeking a seasoned Head of Retention & Growth Marketing to lead our D2C subscription strategy in Pune. In this pivotal role, you will own the entire customer lifecycle, transforming how we engage, retain, and grow our subscriber base. You will work closely with the product, data science, and creative teams to build a seamless customer journey that drives long-term loyalty. By leveraging deep data insights and behavioral analytics, you will influence product strategy and marketing automation to maximize customer lifetime value and ensure our brand remains a market leader in the D2C space.

Key Responsibilities:

- Architect and execute comprehensive CRM and lifecycle marketing strategies to drive subscription renewals and reduce churn across all customer segments.

- Lead cross-functional collaboration with product and engineering teams to integrate personalized user experiences that enhance engagement and platform stickiness.

- Analyze complex customer datasets to identify behavioral patterns, enabling the creation of targeted campaigns that improve conversion rates and customer satisfaction.

- Oversee the end-to-end management of marketing automation tools and communication channels to deliver timely, relevant messaging that resonates with our audience.

- Define and track key performance metrics related to retention and growth, reporting directly to leadership to inform strategic business decisions and resource allocation.

Required Skillset:

- Demonstrated ability to design and scale complex CRM frameworks, with a proven track record of managing subscription-based models in a high-growth D2C environment.

- Strong analytical mindset with the capability to translate raw data into actionable product and marketing strategies that drive measurable business outcomes.

- Exceptional leadership and stakeholder management skills, with the ability to influence cross-functional teams and align them toward a unified customer-centric vision.

- Proficiency in leveraging modern marketing technology stacks and data analytics platforms to optimize customer journeys and improve overall user experience.

- Excellent communication skills, with the ability to articulate complex strategies to senior leadership and foster a culture of data-driven decision-making.

- Candidates should possess 6 - 14 years of relevant experience and must be comfortable working in an on-site capacity at our Pune office, demonstrating high adaptability to a fast-paced, collaborative work environment.