Role Summary:

Overall responsible for driving sales growth, operational excellence, and profitability across all retail stores. Lead store teams, ensure best-in-class customer experience, stock health, and SOP compliance to achieve company targets.

Key Responsibilities:

1. Sales & Revenue:

- Own monthly, quarterly, annual sales targets for all stores (SSSG, revenue, conversion)

- Drive KPIs: Footfall to conversion, ATV (Average Transaction Value), UPT (Unit per Transaction), repeat rate

- Plan and execute sales promotions, offers, festivals, new launches with marketing team

- Monitor daily sales reports, take corrective actions for underperforming stores

2. Operations Management:

- Ensure smooth day-to-day operations of all stores - opening/closing, staffing, cashiering, billing

- Create and enforce SOPs - customer service, visual merchandising, stock handling, security, housekeeping

- Audit stores regularly for hygiene, display, grooming, stock accuracy

- Manage store P&L - control costs, shrinkage, wastage, payroll

3. Team Leadership:

- Lead Area Managers, Store Managers, Sales Executives - hiring, training, rostering, performance review

- Build sales culture - daily huddles, target setting, incentives

- Training on product knowledge, selling skills, customer handling

4. Inventory & Merchandising:

- Coordinate with buying / merchandising / warehouse for stock availability, replenishment, transfers

- Manage stock turns, dead stock liquidation, size-set issues, stock audit

- Ensure VM guidelines as per brand - window, fixtures, lighting, signage

5. Customer Experience:

- Ensure high NPS / Customer satisfaction, handle escalations, L1 complaints

- Implement CRM - loyalty program, customer data capture, repeat business

- Mystery audits, feedback loop

6. Expansion & Reporting:

- Support new store identification, setup, launch

- Weekly business review to management - sales, ops issues, manpower, losses

- Use POS, ERP, Reports for data-driven decisions

Required Skills & Qualifications:

- Handled multi-store operations (minimum 10 - 20 stores)

- Strong in Retail Math, P&L, Excel, POS Systems

- People leader, strong communication in English + Tamil + Hindi preferred

- Willing to travel across stores - 60% field job