Description:
Key Responsibilities:
Retail Strategy & Rollout
- Design and execute comprehensive offline retail strategy, ensuring alignment with overall business objectives.
- Identify, evaluate, and finalize optimal locations for our first physical stores, considering market potential and brand presence.
- Develop robust retail Standard Operating Procedures (SOPs), innovative customer experience models, and efficient in-store operations frameworks.
Store Launch & Operations
- Lead the entire end-to-end store setup process, from initial design and visual merchandising to hiring and comprehensive staff training.
- Ensure all retail stores consistently operate to the highest brand, service, and operational standards.
- Manage key vendor relationships, oversee compelling visual merchandising displays, and ensure seamless supply chain alignment for optimal stock levels.
Team Building & Leadership
- Build, recruit, and effectively manage the entire offline retail team, including store managers, sales staff, and operational personnel.
- Train, motivate, and empower staff to consistently deliver excellent customer experiences and drive strong sales productivity.
P&L Ownership
- Take full ownership of the Profit & Loss (P&L) for all offline retail stores.
- Strategically drive key retail metrics such as footfall, conversion rates, Average Transaction Value (ATV), and overall profitability across all locations.
Brand Experience & Growth
- Work closely and collaboratively with marketing and merchandising teams to deliver integrated and consistent brand experiences in the offline space.
- Provide constant, actionable feedback to the founders based on valuable consumer insights gathered from stores and detailed performance analysis.
Required Skills:
- Extensive experience in retail management, with a proven track record in a leadership role.
- Demonstrated success in designing and executing retail strategies and driving new store rollouts.
- Strong experience in end-to-end store operations, including setup, merchandising, and daily management.
- Proven ability to build, lead, and mentor high-performing retail teams.
- P&L ownership experience with a clear understanding of key retail metrics (footfall, conversion, ATV, profitability).
- Excellent understanding of retail best practices for customer experience and operational efficiency.
- Strong negotiation and vendor management skills.
- Exceptional communication, interpersonal, and presentation skills.
- Ability to analyze market trends and consumer insights to inform strategic decisions.
- Experience collaborating cross-functionally with marketing, merchandising, and other departments
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