Menschen Consulting Reviews by Employees

Head - Product Marketing Job Description: 1. Brand Strategy & Consistency: - Develop and maintain the brand identity (logo, messaging, tone of voice, visual style). - Ensure all marketing and communications align with brand values and positioning. - Monitor brand perception and implement strategies to enhance equity. - Act as the brand ambassador internally and externally, training teams on brand guidelines. 2. Product Positioning & Messaging: - Define the products value propositions that align with the brands broader narrative. - Develop clear, compelling product messaging tailored to different audience segments. - Ensure product marketing materials resonate with the overall brand voice. 3. Go-to-Market (GTM) Strategy: - Lead GTM planning for product launches or updates, including timelines, budgets, and deliverables. - Coordinate cross-functionally with product, sales, design, and customer success teams. - Create launch campaigns that integrate product features with brand storytelling. 4. Consumer & Market Insights: - Conduct market research to understand customer needs, preferences, and pain points. - Use insights to refine both the brand positioning and the product marketing strategy. - Analyze competitors to identify opportunities for differentiation. 5. Campaign Development and Execution: - Plan and execute campaigns that build brand awareness and drive product demand. - Oversee the creation of multi-channel content, including digital ads, videos, and email campaigns. - Measure campaign performance using metrics like ROI, engagement rates, and sales conversions. 6. Sales Enablement: - Develop and distribute sales collateral (e.g., brochures, case studies, pitch decks) that are consistent with brand messaging. - Train sales teams on product features and how to effectively position them in line with the brand. 7. Customer Engagement & Product Adoption: - Monitor customer feedback to refine both the brand and product experience. - Work with customer success teams to enhance user onboarding and retention. - Track product adoption metrics and identify ways to boost engagement. 8. Partnership and Sponsorship Management: - Identify and manage partnerships (e.g., influencers, co-branding opportunities) to enhance brand visibility and product credibility. - Assess sponsorship ROI and adjust strategies for future collaborations. 9. Performance Tracking and Optimization: - Track and report on both brand and product KPIs, such as brand awareness, product adoption, customer retention, and NPS. - Use data insights to optimize both brand campaigns and product marketing efforts. Key Performance Indicators (KPIs): To measure success, the following KPIs could be tracked: Brand KPIs: - Brand awareness (survey data, social media reach). - Brand equity (Net Promoter Score, customer sentiment analysis). - Brand loyalty metrics (repeat customers, churn rate). Product Marketing KPIs: - Product adoption (MAUs, DAUs, conversion rates). - Campaign performance (CTR, ROI, CAC). - Revenue impact (sales growth, upsell/cross-sell success). - Ecommerce website promotion and knowledge related to amazon , flipkart and other website for sales. Requirements: - Wellnes or FMCG : At least 10 years in the wellness sector, preferably in the health or wellness segment. - Strategic Thinking : Ability to align brand and product strategies with overall business goals. - Market Insight : Expertise in understanding consumer behaviour and market trends. - Content Development : Strong skills in creating content that reflects both the brand and product value. - Collaboration : Work seamlessly with cross-functional teams (sales, product, creative, etc.). - Analytical Mindset : Track metrics and use data to inform strategies.

Ahmedabad

Gujarat

Head - Product Marketing - FMCG/Wellness 

Job Description for Head - Product Marketing - FMCG/Wellness  in Menschen Consulting Pvt. Ltd. in  Ahmedabad Gujarat for (10-20) years of experience. Apply Now!