Head - Product Marketing - B2B SaaS Enterprise Vertical

Key Responsibilities:

- Drive product positioning, messaging, and GTM execution strategies

- Define and refine ICP segmentation, buyer personas, and value-based selling frameworks

- Collaborate closely with product, sales, and leadership teams to drive business growth

- Support enterprise sales teams in competitive, multi-stakeholder deal cycles

- Develop product narratives, sales enablement materials, and marketing collateral

- Conduct market research, customer analysis, and competitive benchmarking

- Support product launches and demand generation initiatives

- Work on AI-driven and innovation-led GTM strategies

- Ensure consistent product communication across target markets and customer segments

- Drive adoption and market awareness for enterprise SaaS solutions

Required Skills & Experience:

- Strong exposure to B2B SaaS (Enterprise or Vertical SaaS) environments

- Proven expertise in product positioning, messaging, and GTM execution

- Strong understanding of ICP segmentation, buyer personas, and value-based selling

- Experience supporting competitive enterprise sales cycles and multi-stakeholder deals

- Experience in logistics, supply chain, or transportation technology domains

- Exposure to AI-driven or innovation-led GTM initiatives

- Experience working in high-growth startup environments

- Excellent communication, strategic thinking, and stakeholder management skills

Preferred Candidate Profile:

- Strong business and market understanding of enterprise SaaS products

- Ability to work cross-functionally in fast-paced environments

- Strong analytical and storytelling capabilities

- Growth-oriented and execution-focused mindset