Job Description: Head of product marketing

Role: Founding product marketer

Location: Bangalore

Experience: 7-11 Years

The Mission

It is building the global growth layer of the digital economy. We empower consumer apps and websites to launch high-performance reward programs in a day, turning loyalty from a cost center into a growth engine. We are looking for a Head of product marketing who can build the machinery to generate a steady stream of leads and convert them into live, revenue-generating partners.

Core Responsibilities

Lead Activation & Sales Conversion:

- Funnel Velocity: Own the lead-to-live journey, designing automated systems to minimize the "Cycle Time" between initial interest and the first reward transaction..

- Engagement & Nurture: Design and manage sophisticated WhatsApp and email drip sequences to drive leads toward conversion.

- Sales Enablement: Create the full suite of sales collateral, including playbooks that communicate our performance-led pricing (Zero Fixed Fees) to C-suite stakeholders.

- Conversion Tools: Build interactive "ROI Calculators" that demonstrate the "Retention Lift" Hubble provides compared to traditional marketing spend

Multi-Channel Demand Generation:

- SEO & Content Strategy: Build a search-first content engine targeting high-intent queries like rewards programs, loyalty programs, etc.

- Joint GTM Partnerships: Collaborate with developer agencies and payment gateways to launch joint Go-To-Market campaigns that act as lead multipliers.

- Events & Conferences: Strategize and execute Hubble's presence at major fintech, growth-hacking, and product conferences to build a high-quality pipeline.

- Performance Marketing: Manage targeted LinkedIn and Meta ad campaigns to scale lead volume

Thought Leadership & Category Creation:

- Voice of the Category: Produce high-value research reports and whitepapers (e.g., "The State of Rewards 2026") that establish Hubble as the thought leader in rewards space.

- Executive Presence: Manage the founders' presence in digital communities and LinkedIn to build trust and authority in the fintech ecosystem.

Product-Led Growth & Lifecycle:

- Seamless Onboarding: Work with the product team to refine the self-serve signup flow, ensuring the "Launch-in-a-Day" promise is met for every lead.

- Case Study Factory: Turn successful integrations into compelling growth stories that serve as proof points for future partners.

The Ideal Profile:

- The "Horizontal" Problem Solver: You can fix a landing page in the morning, speak on a panel in the afternoon, and analyze a conversion funnel in the evening.

- Experience: 4+ years in B2B SaaS, Developer Tools, or Fintech marketing.

- System Builder: You don't just "do" marketing; you build the tools and automations that make marketing scale.

- Growth Mindset: You are obsessed with Lead Activation and Cost-per-Acquisition (CPA)