Company Overview:
Our client is a leading Over-The-Top (OTT) media service provider based in India, delivering a wide array of video content, including movies, series, and live television, to millions of users across the country. The platform operates on a subscription-based model and is accessible through various devices, including smartphones, tablets, smart TVs, and web browsers.
Role Overview:
As the Head - Product & Growth, you will be responsible for driving the product strategy and growth initiatives for the OTT platform. You will lead a team of product managers and growth specialists, working closely with engineering, marketing, and content teams to enhance user engagement, expand the subscriber base, and optimize the overall user experience. This role demands a deep understanding of the digital media landscape, strong analytical skills, and a proven track record of driving product-led growth in a fast-paced environment.
Key Responsibilities:
- Define and execute the product roadmap for the OTT platform, aligning with the company's overall business objectives and market trends.
- Lead the product development lifecycle, from ideation and concept validation to launch and iteration, ensuring timely delivery and high-quality standards.
- Drive user acquisition and retention strategies through innovative product features, personalized experiences, and targeted marketing campaigns.
- Analyze user behavior, market data, and competitive landscape to identify growth opportunities and optimize product performance.
- Collaborate with engineering, design, and content teams to build and launch new features and improvements that enhance user engagement and satisfaction.
- Manage and mentor a team of product managers and growth specialists, fostering a culture of innovation, collaboration, and continuous improvement.
- Monitor and report on key performance indicators (KPIs), such as subscriber growth, engagement metrics, and revenue targets, providing insights and recommendations for optimization.
- Conduct A/B testing and other experiments to validate product hypotheses and optimize user experiences.
- Stay abreast of the latest trends and technologies in the OTT industry, identifying opportunities to leverage new innovations to enhance the platform.
Required Skillset:
- Demonstrated ability to define and execute product strategies that drive user growth and engagement in the digital media space.
- Proven expertise in product management and product development, with a focus on OTT platforms or similar consumer-facing digital products.
- Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams.
- Experience in leading and managing a team of product managers and growth specialists.
- A Bachelor's degree in a relevant field; MBA preferred.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
- 8-12 years of relevant experience.
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