Website: https://bigfmindia.com/

Working Days: 5

Preferred Skills: Cross functional collaboration, Product Strategy & Ownership, Product Design, UX & Functionality Understanding, Technology & Platform Understanding, Growth Strategy & Platform Scaling, Analytics, Insights & Decision Making

Age Upto: 38 yrs

Edu: Graduation

Mode: ONSITE

Preferred industries: Broadcasting (TV, Radio & Audio), Sports Media

Role Purpose:

Own the success of the BIG FM Super App by driving product vision, user experience, and growth loops.

The role ensures the app is not built as disconnected features, but as a habit-forming entertainment operating system that lives with the user daily.

Key Responsibilities:

1. Product Strategy & Ownership

- Define and own the overall product vision and long-term roadmap for the BIG FM Super App.

- Deeply understand and evolve all product components:

- Translate business goals into clear product requirements and priorities.

- Decide what to build, what not to build, and when - avoiding feature sprawl.

- Ensure product decisions align with BIG FM's positioning: "Entertainment that lives with you."

2. Product Design, UX & Functionality Understanding

- Possess strong working knowledge of:

- UX principles

- Information architecture

- User journeys and behavioural design

- Work closely with UI/UX designers to ensure:

- The product is intuitive, simple, and habit-forming

- Audio-first and hyperlocal experiences are respected

- Own the end-to-end user experience, from first install to long-term retention.

- Continuously improve product flows based on user feedback, usage data and drop-offs and friction points

3. Technology & Platform Understanding

- Work closely with Tech Lead and platform partners

- Own feature feasibility discussions, timelines, and dependencies.

- Ensure smooth integration of AI voice tools, AI video pipelines, Analytics, attribution, and tracking tools

4. Growth Strategy & Platform Scaling

- Own the growth strategy across the full funnel:

- Acquisition - Activation - Retention - Monetisation

- Define and track core growth metrics:

- DAUs / MAUs

- Retention

- Time spent / minutes consumed

- CPI, CAC, LTV

- Work closely with Paid Marketing, SEO, and Creative teams to scale acquisition efficiently

5. Analytics, Insights & Decision Making

- Establish a data-driven culture across product and growth.

- Define dashboards and weekly review mechanisms covering:

- Product usage

- Content performance

- Promo effectiveness

- User cohorts

- Turn analytics into clear actions and decisions, not just reports.

6. Cross-Functional Leadership & Execution

- Act as the single point of coordination between Content, Tech, Design, Growth / Marketing.

- Drive clarity on priorities, timelines, and success metrics.

Ideal Profile:

- 10-15+ years of experience in Product, Growth, or Digital Platforms

- Strong exposure to consumer tech, media, OTT, audio/video, or content platforms

- Hands-on understanding of:

- Product management frameworks

- UX and user behaviour

- Technology platforms

- Performance marketing & analytics

- Proven experience scaling platforms with meaningful DAUs/MAUs

- Comfortable operating in early-stage, ambiguous environments

- Strategic thinker with strong execution capability