Key Responsibilities:

Product Strategy & Ownership:

- Define and own the overall product vision and long-term roadmap for the App.

- Deeply understand and evolve all product components:

- Translate business goals into clear product requirements and priorities.

- Decide what to build, what not to build, and when - avoiding feature sprawl.

- Ensure product decisions align with positioning: "Entertainment that lives with you."

- Product Design, UX & Functionality Understanding

Possess strong working knowledge of:

- UX principles

- Information architecture

- User journeys and behavioural design

- Work closely with UI/UX designers to ensure:

- The product is intuitive, simple, and habit-forming

- Audio-first and hyperlocal experiences are respected

- Own the end-to-end user experience, from first install to long-term retention.

- Continuously improve product flows based on user feedback, usage data and drop-offs and friction points

Technology & Platform Understanding:

- Work closely with Tech Lead and platform partners

- Own feature feasibility discussions, timelines, and dependencies.

- Ensure smooth integration of AI voice tools, AI video pipelines, Analytics, attribution, and tracking tools

Growth Strategy & Platform Scaling:

- Own the growth strategy across the full funnel:

- Acquisition - Activation - Retention - Monetisation

- Define and track core growth metrics:

- DAUs / MAUs

- Retention

- Time spent / minutes consumed

- CPI, CAC, LTV

- Work closely with Paid Marketing, SEO, and Creative teams to scale acquisition efficiently

- Analytics, Insights & Decision Making

- Establish a data-driven culture across product and growth.

Define dashboards and weekly review mechanisms covering:

- Product usage

- Content performance

- Promo effectiveness

- User cohorts

- Turn analytics into clear actions and decisions, not just reports.

- Cross-Functional Leadership & Execution

- Act as the single point of coordination between Content, Tech, Design, Growth / Marketing.

- Drive clarity on priorities, timelines, and success metrics.

Ideal Profile:

- 10-15+ years of experience in Product, Growth, or Digital Platforms

- Strong exposure to consumer tech, media, OTT, audio/video, or content platforms

Hands-on understanding of:

- Product management frameworks

- UX and user behaviour

- Technology platforms

- Performance marketing & analytics

- Proven experience scaling platforms with meaningful DAUs/MAUs

- Comfortable operating in early-stage, ambiguous environments

- Strategic thinker with strong execution capability