Head - Performance Marketing - Web3/Emerging Technologies

About the Opportunity:

We are hiring a Head Performance Marketing for a fast-growing technology organization building innovative products across Web3, Blockchain, AI, Enterprise Technology, and Digital Assets.

This is a high-impact role responsible for driving demand generation, performance marketing, and growth across multiple product lines catering to institutional, enterprise, and developer audiences. The role offers an opportunity to work across emerging technologies while building scalable demand engines from the ground up.

Key Responsibilities:

- Own end-to-end Performance Marketing and Demand Generation across multiple business verticals.

- Design and execute multi-channel campaigns across Paid Media, Organic, AI Discovery (AEO/GEO), ABM, Partnerships, and Community channels.

- Build hypothesis-driven campaigns with clear success metrics, experimentation frameworks, and data-backed decision-making.

- Drive AI-first marketing initiatives by optimizing visibility across platforms such as ChatGPT, Claude, Perplexity, Google AI Overviews, and other AI-powered discovery channels.

- Plan and execute campaigns across the complete customer journeyfrom acquisition and activation to qualified pipeline generation and conversion.

- Manage campaign performance, attribution, CAC, MQL-to-SQL conversion, ROI, and marketing effectiveness.

- Work closely with Product, Business, and Leadership teams to build scalable growth strategies and optimize marketing investments.

- Lead marketing automation initiatives while managing budgets, vendor relationships, and campaign execution.

Ideal Candidate:

- 10+ years of experience in Performance Marketing, Growth Marketing, or Demand Generation.

- Prior experience managing multi-product or multi-business marketing portfolios.

- Preferred background in Web3, Blockchain, AI, SaaS, FinTech, Developer Platforms, or high-growth B2B technology companies.

- Strong understanding of AI-led marketing, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), marketing automation, and modern buyer journeys.

- Hands-on experience with performance marketing, campaign execution, analytics, attribution, and demand generation.

- Strong commercial mindset with expertise in CAC, funnel optimization, conversion metrics, and marketing analytics.

- Experience working in fast-paced, high-growth environments with a strong execution-first approach.

Reporting:

This role will work closely with business leadership and founders while partnering with multiple product teams to drive growth across the organization's technology portfolio.