Description:

Job Title: Head - Performance Marketing & Pre-Sales

Location: Bangalore, India

Industry: Real Estate

Experience: 15+ Years

Joining: Immediate / As soon as possible

Role Overview:

We are looking for a dynamic and experienced Head Performance Marketing & Pre-Sales to lead the companys lead generation strategy and manage the pre-sales function. The role involves driving high-quality lead acquisition through both online and offline marketing channels, optimizing marketing ROI, and ensuring effective lead qualification and conversion through a strong pre-sales team.

The ideal candidate should have 15+ years of experience in real estate marketing, with deep expertise in performance marketing, campaign optimization, and lead management, along with experience managing large pre-sales teams.

Key Responsibilities:

1. Performance Marketing Strategy (Online & Offline)

- Develop and execute integrated performance marketing strategies across digital and offline channels.

- Manage campaigns across Google Ads, Meta platforms, property portals, programmatic advertising, and other digital lead-generation channels.

- Plan and execute offline marketing initiatives including outdoor advertising, events, activations, and partner campaigns.

- Optimize campaign performance to improve lead quality, cost per lead (CPL), and conversion rates.

2. Lead Generation & Management

- Own and drive the end-to-end lead generation strategy for all real estate projects.

- Ensure consistent flow of high-quality leads for the sales team.

- Track and analyze lead funnels, campaign performance, and ROI across channels.

- Work closely with CRM systems to ensure proper lead tracking, allocation, and follow-up processes.

3. Pre-Sales Team Management

- Lead and manage the pre-sales team responsible for lead qualification, first-level engagement, and appointment scheduling.

- Ensure strong processes for lead nurturing, follow-ups, and conversion to site visits.

- Train and mentor the pre-sales team to improve productivity and lead conversion rates.

4. Data & Performance Analytics

- Monitor campaign performance, marketing dashboards, and lead analytics.

- Continuously optimize marketing strategies based on data-driven insights and performance metrics.

- Provide regular reports to senior leadership on lead performance, marketing ROI, and funnel efficiency.

5. Cross-Functional Coordination

- Collaborate with sales, CRM, creative, and channel partner teams to align marketing efforts with business objectives.

- Ensure seamless coordination between marketing, pre-sales, and sales teams to maximize conversions.

Key Requirements:

- 15+ years of experience in marketing within the real estate industry.

- Proven expertise in performance marketing across both online and offline channels.

- Strong experience managing lead generation campaigns and marketing budgets.

- Hands-on experience in managing pre-sales teams and lead qualification processes.

- Excellent analytical, strategic, and leadership skills.

Preferred Skills:

- Strong understanding of digital marketing platforms, marketing automation, and CRM systems.

- Ability to drive data-driven marketing decisions and improve campaign efficiency.

- Excellent communication and stakeholder management skills.

Employment Type: Full Time

Location: Bangalore