Head - Performance Marketing - eCommerce - IIM/ISB/MDI/FMS

Job Title: Head of Performance Marketing

Location: HSR Layout, Bangalore, India

Industry: Fashion Tech / E-Commerce

Experience: 3 to 7 years (3+ years in Performance Marketing)

About Us:

We are a VC-funded, very early-stage fashion tech start-up building a new-age brand at the intersection of design, technology, and speed. Our mission is to deliver affordable, trendy, high-quality fashion powered by data-driven insights and tech innovation.

Role & Responsibilities:

- Lead performance marketing across Meta (Facebook, Instagram) and Google (SEM, Display, CPA).

- Drive app installs and optimize web/app funnels (signups, prepaid, new user offers).

- Manage campaign strategy, execution, and performance reviews.

- Develop and optimize creatives (reels, images, copy).

- Run A/B tests and analyze consumer behavior, drop-offs, and e-commerce funnel metrics (impressions, CTR, conversion, cohorts).

- Explore and manage other channels (WhatsApp, SMS, DSP).

- Work on growth levers such as referral programs and innovative growth hacks.

Who You Are:

- MBA from Tier-1 institute (IIMs, MICA, IMT, etc.) preferred.

- Proven expertise in performance marketing on Meta & Google platforms.

- Strong analytical, problem-solving, and funnel optimization skills.

- Passion for fashion/e-commerce and building consumer-first experiences.

- Thrives in a fast-paced, ownership-driven environment.

What We Offer:

- Opportunity to be part of the founding team and shape the brand from 01.

- Rapid career growth, high ownership, and impact.

- Competitive salary + performance incentives.

- Work with an experienced, high-caliber team.

- Deep exposure to fashion, e-commerce, and technology.