Posted By
Posted in
Sales & Marketing
Job Code
1637084
Job Title: Head of Performance Marketing
Location: HSR Layout, Bangalore, India
Industry: Fashion Tech / E-Commerce
Experience: 3 to 7 years (3+ years in Performance Marketing)
About Us:
We are a VC-funded, very early-stage fashion tech start-up building a new-age brand at the intersection of design, technology, and speed. Our mission is to deliver affordable, trendy, high-quality fashion powered by data-driven insights and tech innovation.
Role & Responsibilities:
- Lead performance marketing across Meta (Facebook, Instagram) and Google (SEM, Display, CPA).
- Drive app installs and optimize web/app funnels (signups, prepaid, new user offers).
- Manage campaign strategy, execution, and performance reviews.
- Develop and optimize creatives (reels, images, copy).
- Run A/B tests and analyze consumer behavior, drop-offs, and e-commerce funnel metrics (impressions, CTR, conversion, cohorts).
- Explore and manage other channels (WhatsApp, SMS, DSP).
- Work on growth levers such as referral programs and innovative growth hacks.
Who You Are:
- MBA from Tier-1 institute (IIMs, MICA, IMT, etc.) preferred.
- Proven expertise in performance marketing on Meta & Google platforms.
- Strong analytical, problem-solving, and funnel optimization skills.
- Passion for fashion/e-commerce and building consumer-first experiences.
- Thrives in a fast-paced, ownership-driven environment.
What We Offer:
- Opportunity to be part of the founding team and shape the brand from 01.
- Rapid career growth, high ownership, and impact.
- Competitive salary + performance incentives.
- Work with an experienced, high-caliber team.
- Deep exposure to fashion, e-commerce, and technology.
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Posted By
Posted in
Sales & Marketing
Job Code
1637084