Head - Performance Marketing - D2C/eCommerce

Role : Head of Performance Marketing (D2C/Ecommerce)

Location : New Delhi

Role Overview

We're looking for a performance-driven leader to own and scale end-to-end marketing across channels. This role is focused on profitable growth, not just top-line scale, with full accountability for revenue, efficiency, and experimentation.

Key Responsibilities :

Performance & Growth Ownership

- Own end-to-end performance marketing across Meta, Google, YouTube, marketplaces, and emerging channels

- Manage and scale multi-crore monthly ad spends with strict ROAS, CAC, and LTV benchmarks

- Drive revenue growth with a strong focus on contribution margin

Campaign Execution & Optimisation

- Build, execute, and continuously optimise campaigns (creative, audience, bidding, funnel)

- Identify inefficiencies, leakages, and scale opportunities through daily data analysis

- Own funnel metrics: CTR, CPC, CVR, AOV, retention, and repeat rate

Creative & Experimentation

- Lead performance creative strategy with content/design teams (angles, hooks, iteration cycles)

- Build scalable testing frameworks for ads, landing pages, and offers with clear learning loops

Attribution & Analytics

- Set up and refine attribution models (platform vs blended ROAS, MMM where applicable)

- Work deeply with raw data, cohorts, and unit economics

- Cross-Functional Collaboration

- Partner with product, retention, and tech teams to improve conversion and LTV

- Manage agencies/freelancers where needed-but own core strategy and execution

Reporting

- Prepare weekly/monthly performance reviews with actionable insights (not vanity metrics)

Must-Have Requirements

- 6-10+ years in performance marketing

- 3-4+ years leading performance in a D2C/ecommerce setup

- Experience managing - 2-10 Cr+ monthly ad budgets

- Proven track record of scaling revenue while maintaining/improving ROAS

Hands-on Expertise In:

- Meta Ads (primary channel for India D2C)

- Google Ads (Search + YouTube)

- Attribution tools (GA4, AppsFlyer, etc.)

Core Strengths:

- Deep understanding of Indian consumer behavior and D2C funnels

- Strong analytical ability (raw data, cohorts, unit economics)

- Experience with performance creatives (non-negotiable)

Good-to-Have (Expected at Senior Level)

- Experience scaling brands from - 1 Cr/month to - 25 Cr+/month revenue

- Exposure to retention/CRM (WhatsApp, email, push)

- Understanding of marketplace ads (Amazon, Flipkart)

- Familiarity with MMM, incrementality testing, or advanced attribution

Success Metrics (Quarterly)

- Revenue growth vs plan

- Blended ROAS & CAC vs targets

- Contribution margin improvement

- Funnel efficiency (CVR, AOV, retention)

- Speed and quality of experimentation

Reporting Structure

Reports to: Founder / Growth Head