Head - Performance Marketing

Head - Performance Marketing

Description:

- Deliver monthly revenue targets with strong unit economics.

- Set and manage AOV, CAC, LTV, CVR, and ROAS benchmarks.

- Forecast demand and collaborate with inventory planning, product and operations teams.

- Scale paid media (Meta, Google, YouTube, Affiliates).

- Drive efficient CAC and channel profitability.

- Build full-funnel strategies - from awareness to conversion to retention.

- Run fast-paced, creative, and audience experiments.

- Own the complete Shopify experience

- Improve CVR through UX, landing pages, A/B testing

- Ensure the website reflects MIRAGGIO's premium brand aesthetic

- Deploy analytics tools (heatmaps, funnel trackers)

- Build lifecycle journeys across Email, WhatsApp, Push, SMS.

- Drive strong repeat rates and customer engagement.