Role Objective:

- Own and scale Infidigit's Performance & Conversion engine, with direct responsibility for revenue growth, conversion uplift, and profitability across CRO and Paid Media.

- This role builds repeatable, scalable revenue by turning traffic into outcomes and performance services into a strong second revenue pillar alongside SEO.

Primary success metric: revenue + conversion impact, with a clear focus on sustainable business impact.

Core Mandate:

- Build CRO and Paid Media as revenue-generating businesses, with primary focus on new business acquisition

- Drive cross-sell and upsell into Infidigit's existing SEO client base

- Establish a commercial GTM motion for performance-led services

- Ensure strong linkage between traffic - conversion - revenue

Key Responsibilities:

1. Performance & CRO Business Ownership:

- Own revenue targets, and margins for CRO and Paid Media

- Define clear service packages, pricing, and positioning for each

- Prioritize use cases that deliver measurable business outcomes (leads, revenue, ROAS, CVR)

- Decide what not to sell (guardrails on customization and margin dilution)

2. Go-To-Market & Revenue Growth:

Drive CRO & Paid Media adoption across:

- Existing SEO clients (primary motion)

- Select net-new performance-led accounts

Partner closely with Sales to:

- Enable pitching, pricing, and objection handling

- Support high-value deals and enterprise conversations

- Build a predictable sustainable pipeline (not one-off wins)

3. CRO Strategy & Conversion Leadership:

Define CRO frameworks across:

- UX/UI optimization

- Funnel diagnostics

- Experimentation & testing roadmap

- Ensure CRO is sold as a retainer-led, outcome-oriented service

- Align CRO tightly with SEO & Paid Media to improve overall CAC and ROAS

4. Paid Media Scale & Integration:

- Own paid media growth across Google, Meta, YouTube, and performance-led channels

Ensure Paid Media works as:

- A growth lever for SEO clients

- A conversion accelerator when paired with CRO

- Drive accountability on performance metrics, not just spends

5. Team, Process & Operating Rigor:

- Build and lead high-performing CRO and Paid Media specialists

- Establish SOPs, playbooks, dashboards, and weekly performance reviews

Create strong collaboration with:

- SEO delivery

- Sales

- Client leadership

- Balance speed, quality, and profitability

6. Go-to-Market Enablement & Market Education:

- Own the development of strategic narratives, POVs, and thought-leadership assets that shape how the market understands CRO and Paid Media as revenue levers, not just execution services.

- Partner with Marketing to translate these narratives into sales enablement assets (decks, case frameworks, POV notes, webinars).

- Act as a domain voice in enterprise conversations, pitches, and high-stakes deals where CRO & Paid Media credibility influences buying decisions.

Ideal Candidate Profile:

- Strong background in performance marketing, CRO, or digital growth

- Proven experience owning revenue, targets, and margins

Comfortable operating at the intersection of:

- Strategy

- Sales

- Delivery

- Understands how to turn services into scalable offerings

- Execution-oriented, commercially sharp, and outcome-driven

Preferred Experience:

- 8-12 years in performance marketing, growth, or digital services

- Experience in agencies, consulting, or high-growth environments

- Prior exposure to CRO, Paid Media, or funnel optimization

- MBA or equivalent is a plus, not mandatory