Head - Online Marketing - Consumer Internet

ORGANISATION:

Acquired recently by a large digital entity, the business is an established internet company, enjoying high recall, brand image, loyalty amongst millions of users, with strong presence in both B2C and B2B segments. Widely recognized for its most innovative practices in every area of business. Founded by an iconic CEO. A business with flexible business models, new product development and unique revenue streams. A culture of empowerment. Looking for a digital marketing professional to head its online marketing for the B2C business. With potential for high advancement in the next 12 months.

POSITION DESCRIPTION:

- Develop and execute comprehensive digital marketing strategies aligned with objectives for the business.

- Lead paid media campaigns across platforms such as Google Ads, Meta, LinkedIn, YouTube, programmatic, and other digital channels.

- Optimize customer acquisition funnels to maximize ROI and reduce CAC.

- Manage media planning, budgeting, and allocation across channels.

- Monitor industry trends and competitor strategies to maintain competitive advantage.

- Oversee performance campaign execution from planning to reporting.

- Drive lead generation, conversions, and revenue growth through performance-driven marketing.

- Conduct A/B testing, landing page optimization, and funnel analysis.

- Collaborate with creative and content teams for impactful campaign messaging.

- Lead digital analytics strategy using tools such as Google Analytics (GA4), Adobe Analytics, CRM dashboards, and BI tools.

- Track KPIs including ROAS, CTR, CPL, CAC, LTV, conversion rates, and attribution modelling.

- Provide actionable insights through data interpretation and performance dashboards.

- Implement marketing automation and customer segmentation strategies.

- Ensure accurate tracking, tagging, and data governance.

- Lead and mentor the online marketing and analytics team.

- Coordinate with Sales, Product, IT, and senior leadership teams.

- Manage agency relationships and external marketing partners.

- Own and manage digital marketing budgets effectively.

- Ensure compliance with data privacy regulations and advertising policies.

HIRING PROFILE:

- MBA/post graduate in marketing with demonstrated expertise in consumer facing businesses.

- 14-17 years of PQE in environments renowned for their marketing and brand building capabilities.

- Superior analytical and data interpretation skills.

- At least 6 years in digital marketing in internet enabled businesses like ecommerce/food-tech etc.

- The rest may be in categories like FMCG /durables/BFSI/media/retail/lifestyle/travel/hospitality.

- Strong expertise in Performance Marketing & Paid Media.

- Advanced knowledge of Digital Analytics & Attribution Models.

- Experience with Google Ads, Meta Ads, Programmatic platform.

- Hands-on experience with GA4, Google Tag Manager, CRM, and BI tools (Power BI/Tableau).

- Excellent leadership and stakeholder management skills. Strong communication and presentation abilities.