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Sheena Sikka

Consultant at Grassik Search

Last Active: 18 October 2026

Job Views:  
773
Applications:  319
Recruiter Actions:  241

Job Code

1672421

Head - Online Business

Grassik Search.10 - 15 yrs.Mumbai
Posted 8 months ago
Posted 8 months ago

Description:

Company Overview:

Head Online Business to own and scale its digital business and graduate into a full

This is a high-ownership, zero-passenger role for a builder who can combine first-principles strategy with ruthless execution.

The Opportunity:

- Full P&L ownership of a large and fast-growing online business

- End-to-end responsibility across D2C, marketplaces, product, marketing, and category teams

- Direct influence on brand positioning, portfolio strategy, and growth direction in India

What Youll Own:

- Online business performance and profitability

- D2C website growth, retention, and customer experience

- Marketplace scaling and channel strategy

- Product portfolio, new product development, and R&D prioritization

- Brand + performance marketing, content, and influencer strategy

- Category teams and growth functions

Youll work closely with sales leadership on offline GTM strategy, providing product and category direction while execution sits with sales teams.

Strategic Mandate:

- Define the India brand vision and long-term positioning

- Decide portfolio strategy: depth vs. width, hero SKUs vs. long tail

- Identify white spaces and category expansion opportunities

- Assess right-to-play vs. right-to-win categories in wellness / nutraceuticals

- Balance big-picture thinking with hands-on operating rigor

Ideal Candidate Profile:

- 10-12 years of experience in consumer businesses

- IIT/IIM/ISB pedigree mandatory

Strong preference for:

- Ex-founder or early leader in a consumer brand

- Deep D2C and marketplace experience

- Wellness/FMCG exposure is a strong plus

- First-principles thinker with a strong operator mindset

- Comfortable owning outcomes, not just strategy decks

Why This Role Is Special

- Genuine CEO track, not a title promise

- High autonomy and real decision-making power

- Ability to shape a category-defining consumer brand in India


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Posted by

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Sheena Sikka

Consultant at Grassik Search

Last Active: 18 October 2026

Job Views:  
773
Applications:  319
Recruiter Actions:  241

Job Code

1672421

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