Head of Offline Sales (GT & MT) | Snacking Startup | Mumbai

Location: Powai, Mumbai

About the company:

The company is one of the fastest-growing challenger brands in India's snacking space, on a mission to make everyday snacking healthier without compromising on taste. With a ~- 200 Cr annual run rate, strong backing from leading investors and a profitable growth model, it has built a loyal consumer base, largely through online channels. It is now entering its next phase: building a scalable offline business across General Trade (GT) and Modern Trade (MT).

About the role:

The Head of Offline Sales will lead both GT and MT channels and own the complete offline sales performance, including revenue growth, distribution expansion, retail execution and key account relationships. This is a hands-on leadership role for someone who has built offline distribution in food/FMCG and wants to do it again at startup speed.

Key responsibilities:

- Lead GT and MT channels, owning offline sales targets and growth.

- Drive revenue, volume and distribution expansion across offline retail.

- Manage distributors, stockists and key retail partners.

- Lead listings, negotiations, commercials, schemes and trade promotions.

- Ensure strong in-store execution, visibility and product availability.

- Drive secondary sales and improve sell-through.

- Execute product launches, promotions and seasonal initiatives.

- Monitor margins, trade spends and channel profitability.

- Build, mentor and manage the offline sales team.

- Work closely with marketing, supply chain and finance teams.

- Prepare sales forecasts, MIS and performance reviews.

- Track market trends, competition and consumer insights.

What we are looking for:

- 9 - 10 years of experience leading both GT and MT channels in Food/FMCG.

- Has built the offline business from scratch and managed a team.

- Has scaled offline sales in a new-age or D2C company (strongly preferred).

- Strong distributor and key account management experience.

- Proven ability to scale offline sales in high-growth environments.

- Excellent negotiation and communication skills.

You will thrive here if you are:

- A high-ownership leader with a hustler's mindset who is happy to be on the ground, in markets, with distributors and retailers.

- Comfortable with the pace, ambiguity and ownership of a startup.

- Passionate about building brands from the ground up.

Compensation: Best in industry, open for the right candidate.