Head - Offline Marketing/Business Development & Branding - Retail

Key Responsibilities:

1. Offline Marketing Strategy & Execution:

- Lead all traditional marketing activities including print, outdoor, radio, in-store branding, and event sponsorships.

- Plan and implement ATL & BTL campaigns to increase visibility and foot traffic.

- Manage geo-targeted campaigns based on regional demand and client profiles.

2. Business Development:

- Identify and develop strategic B2B partnerships, alliances, and business opportunities.

- Collaborate with sales teams to generate leads and support local revenue goals.

- Support new market entry and studio openings with local marketing and branding plans.

3. Branding & On-ground Experience:

- Lead branding projects across physical locations (in studio, public spaces, malls, etc.).

- Improve visual merchandising, signage, landscape branding, lighting, and brand touchpoints.

- Work with designers, architects, and vendors to ensure high-impact physical brand presence.

4. Vendor, Agency & Stakeholder Management:

- Collaborate with creative agencies, event partners, and media buying agencies for campaign rollouts.

- Source and manage vendors for branding materials and execution.

- Liaise with internal stakeholders including operations, facilities, and design teams.

5. Budget & Performance Management:

- Own and manage marketing and branding budgets.

- Track KPIs for marketing campaigns (footfall, leads, brand recall), BD initiatives (partnerships, conversions), and branding impact (customer feedback, visual standards).

- Provide regular reports and insights to leadership.

Key Skills & Competencies:

- Strategic thinking with hands-on execution ability.

- Deep understanding of offline marketing channels and consumer behavior.

- Strong sense of design, branding, and attention to detail.

- Business acumen and proven success in driving partnerships or sales enablement.

- Excellent leadership, project management, and vendor negotiation skills.

- Willingness to travel as required.

Educational Qualifications - MBA/PGDM in Marketing, Business, or related field.