Posted by
Posted in
Sales & Marketing
Job Code
1671425

1. Business & Revenue Growth
- Drive revenue and AUM growth across Mutual Funds and Fixed Income products (FDs, Bonds, NCDs, G-Secs, NPS).
- Formulate and execute integrated sales strategies across Retail, HNI, Corporate, and Institutional channels.
- Accelerate secondary debt business and enable conversion of Fixed Income maturities into debt mutual funds.
- Build bundled investment offerings combining MFs, FDs, Bonds, and NPS to enhance wallet share.
2. Product Strategy & Innovation
- Design and launch innovative MF and FI investment propositions (Hybrid, ELSS, SIPs, Corporate Bonds, etc.).
- Lead digital and automation initiatives to transition Fixed Income products from offline to online platforms.
- Conduct market research and competitive benchmarking to identify product gaps and growth opportunities.
- Drive cross-sell frameworks between MF and FI products for optimized portfolio outcomes.
3. Channel & Distribution Development
- Strengthen distribution partnerships with AMCs, issuers, brokers, and ecosystem partners.
- Work closely with Relationship Managers and Wealth Specialists through joint client engagements.
- Increase penetration and productivity across all distribution channels.
4. Sales Enablement & Capability Building
- Conduct regular product training and certification programs for sales and advisory teams.
- Develop sales collaterals, pitch decks, and client education material.
- Mentor teams to build deep MF and FI product expertise.
5. Governance, Compliance & Reporting
- Ensure adherence to SEBI, AMFI, and PFRDA regulations.
- Partner with Legal, Compliance, Finance, and Operations for product approvals and audits.
- Track and report product-level revenues, margins, AUM, and productivity metrics.
6. Client Experience & Retention
- Enhance client experience through transparency, education, and seamless digital journeys.
- Support goal-based financial planning solutions integrating MF and FI products.
- Drive feedback loops for continuous improvement and client retention.
Education & Certifications
- MBA / PGDM (Finance / Marketing)
- NISM V-A Certification (Mandatory)
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Posted by
Posted in
Sales & Marketing
Job Code
1671425