Head - Modular Kitchen Business

Description: The Head - Modular Kitchen Business will own the end-to-end P&L, driving lead
generation, design conversion, execution excellence, and profitability across cities. This role requires a builder-operator who understands that modular kitchens are not a category - they are a project business involving sales, design, project management, vendor coordination, and customer trust.

Key Responsibilities:

1. Business Ownership & P&L:

- Define annual and quarterly revenue, margin, and order intake targets.

- Drive predictable growth through:

- Higher lead conversion

- Stronger ticket sizes

- Reduced execution leakages

- Monitor CAC, discounting, cancellations, and cost overruns closely.

2. Lead Generation & Conversion (Stores + Digital):

- Increase store-originated leads

- Improve quality of walk-in to design consultations

- Build and optimize the lead-to-closure funnel:

- Lead design revision booking execution

- Define SOPs to reduce lead drop-offs and increase closure rates.

3. Design, Sales & Customer Experience:

- Ensure designers are trained on:

- Layout planning

- Product knowledge

- Cost engineering

- Customer objection handling

- Drive premium yet value-conscious designs aligned with the brand.

- Ensure strong customer communication throughout the project lifecycle.

4. Project Execution & Delivery:

- Coordinate with:

- Factory / vendors

- Installers

- Site supervisors

- Ensure:

- On-time delivery

- Quality adherence

- Minimal rework

- Set up strong escalation and issue-resolution mechanisms.

5. Vendor, Supply Chain & Cost Management:

- Identify and manage manufacturing partners, hardware suppliers, and installers.

- Negotiate pricing and contracts to ensure margin protection.

- Standardize modules, finishes, and accessories to control complexity and cost.

- Reduce dependency on bespoke elements without compromising design quality.

6. SOPs, Governance & Scale:

- Sales & design

- Project execution

- Vendor coordination

- Billing & collections

- Build dashboards tracking:

- Lead conversion

- Project timelines

- Gross margins

- Customer satisfaction

- Scale the business across multiple stores and cities with consistency.

7. Team Leadership & Capability Building:

- Designers

- Project managers

- Site supervisors

- Drive recruitment, training, and performance management.

- Create incentive structures aligned to closure quality, margins, and delivery timelines.

Key Skills & Experience:

Must-Have:

- 1018 years of experience in modular kitchens / interiors / project-based retail

- Proven experience running P&L ownership

- Strong understanding of:

- Kitchen design & layouts

- Execution workflows

- Vendor and installer management

- Experience scaling modular kitchen operations across multiple cities

- Strong commercial and operational judgment

Good to Have:

- Exposure to tech-enabled lead management or CRM systems

- Experience in turnaround or growth-stage businesses

Behavioral Traits Were Looking For:

- Execution-obsessed - intolerant of delays and leakage

- Customer-first yet margin-conscious

- Comfortable with ambiguity and fast scale-up environments

- Willingness to travel and stay close to sites and stores

Reporting & Stakeholders:

- Works closely with: Retail Ops, Marketing, Finance, NSO, Legal, Vendors

What Success Looks Like in 12 Months:

- Improved lead-to-closure and faster execution cycles

- Strong gross margins with minimal cost overruns

- High customer satisfaction and referral rates

- A scalable, SOP-driven modular kitchen engine across stores