Head - Modern Trade Operations - FMCG - IIM/ISB/FMS/MDI

Industry - FMCG/Foods/Beverage

Category - Sales & Marketing

Job Type - Permanent

Job Description:

The Modern Trade Operations Head will be a pivotal leader responsible for driving flawless execution of retail strategies and key business drivers across all modern trade outlets in India. This role demands a hands-on approach to translating strategic objectives into tangible in-store actions, ensuring optimal brand visibility, product availability, merchandising standards, and promotional execution.

Client Details: Our client is a Tier 1 Global FMCG player

Description:

Key Responsibilities:

- Translate national modern trade strategies and commercial plans into detailed, actionable in-store execution plans for various retail formats (e.g., hypermarkets, supermarkets)

- Develop and implement operational guidelines and standard operating procedures (SOPs) for in-store activities, including merchandising, planogram compliance, promotional setups, and inventory management.

- Monitor and optimize product availability, freshness, and display quality, identifying and addressing any gaps promptly.

- Ensure perfect execution of all promotional activities, including display setups, pricing, and point-of-sale (POS) material deployment, ensuring maximum impact and ROI.

- Regularly conduct store visits and audits to assess execution quality, identify areas for improvement, and provide constructive feedback to field teams.

- Lead, mentor, and develop a team of regional area sales managers, fostering a culture of high performance, accountability, and continuous improvement.

- Design and implement training programs for field teams on best practices in retail execution, merchandising, and customer engagement.

- Set clear performance targets for the operations team and conduct regular performance reviews.

- Work closely with key modern trade account managers to align on execution priorities and resolve operational bottlenecks with retailers.

- Liaise with supply chain teams to ensure timely and accurate product delivery to stores.

- Collaborate with marketing teams to ensure effective deployment and utilization of POS materials and brand assets.

- Build strong working relationships with retail partners' store operations teams to facilitate smooth execution.

Profile:

A successful MT Sales Ops Head should have:

- Only Tier 1 FMCG experience is preferred

- Tier 1 MBA batches of 2017, 2016, 2015

- Open to evaluate strong ranker talents

- Should have done front-end MT roles along with strategic marketing roles in Modern Trade channel

Job Offer:

- Opportunity to be a part of a Tier 1 Global FMCG firm

- Opportunity to drive the Modern Trade Operations for the business

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